20th Feb, 2020

2020 Event Management Fads You Need to Know

Throughout recent years, event management systems have evolved significantly, and they are no longer the hidden secret of large and international businesses. To small and medium enterprises, multinationals alike, exposure to technologies has never been easier. Event management is an ever-changing business, and top priority needs to be given to keeping up with new developments and innovations. Corporate or otherwise, event attendees have higher expectations of event planners than they did ten years ago. Yet achieving those standards with the use of innovative new technology does not have to be an arduous task. Here are the top four trends for event management in this year; 

Fad 1: Adoption of Event-Management Cloud 

You will personalize the experience of an attendee and their connection with your organization only with an event management software. 2020 had bid goodbye to the manual process and said hello to the all-in-one fully automated event management cloud! Checking in at an event should be even easier than registering for an event, and all-in-one software for event management makes this a fact. Unlike in the past, when attendees were queuing for twenty minutes, or in extreme cases, hours, outside the venue, event management software has significantly improved the performance check-in processes. So seamless a process event check-in should be that aside from providing their name, attendants don't even think about it. Queues do not belong to twenty-first-century gatherings, and this is guaranteed by event management software. We have already developed that event participants expect event planners to personalize and check-in so seamlessly they go unnoticed. Still, they will also expect mobile, pocket-accessible networks and networking opportunities. MeraEvents has transformed the way communities' network with separate apps for event managers, attendees, and members and improved engagement between organizations and attendees. Staying in the loop with updates to company and activities is a comprehensible requirement, and mobile applications are delivering on that. 

Fad 2: Using the CRM function


Event participants like to feel that they are important and that their interests and expectations are important to event planners. From the moment the invitation is sent, Software for event planning, such as MeraEvents, has built-in features to give your participants a personalized VIP experience. You can filter people by their job title, past event participation, and even dietary choice using the CRM feature, giving them the feeling that you – as the host – know and care about their event experience. This functionality also ensures event planners can personalize an event's content by segmenting their CRM into groups of similar preferences or experiences. Its information platform helps you to customize your approach to individuals or groups to get their registrations and, eventually, participation. 

Fad 3: A Platform That Is All- In- One 

Organizers of events should make changes to their marketing campaigns, customer relationship management approach, and real-time analytics. These interactions allow you to draw conclusions about what your attendees are looking for in an event, and how they are responding to your marketing tactics–both invaluable to a successful event planner.   Without the technology of event management, the data and metrics relating to an event's success or engagement are almost inaccessible. As mentioned earlier, event management software allows the event planner to access comprehensive data and analysis on the interaction with an event between their members and attendants. Information such as how many events a member has attended, how many newsletters they are subscribed to, and how many of them they are opening with a button click is all available to you. These insights are vital in the modern event management landscape, as they make it possible to make improvements and customizations with an efficiency that wasn't available ten years ago. We at MeraEvents are aware that event planning is a complex process, and that is why we have built an all-in-one platform that simplifies the task of event management. You don't need to open multiple programs, tabs, or notebooks at any time, because the MeraEvents platform manages your event logistically from one easy to use interface.  

Fad 4:  VR and AR Technologies 

Although relatively new, Virtual Reality / VR and Augmented Reality / AR technologies are attractions that event organizers can take advantage of and include in their event agendas. Slowly entering mainstream media space, VR and AR innovations will soon be critical events. These are immersive technologies which ensure satisfaction and enjoyment for the attendant. Word -of -mouth marketing will continue to be as important as ever and will connect your company to VR and AR technology by integrating them into your case. In networking cases, VR and AR also have a conversational ice breaking ability, which is sure to help the attendees improve their networking intentions in event attendance. Companies such as Facebook, Samsung, Coca-Cola, and Google have all already invested in their events with integrated VR and AR technologies and have seen considerable improvements in attendant engagement. Not only is VR a trend to watch and participate in, but it is also a long-haul event asset here, so be sure to get on board now! Log on to MeraEvents today!


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