Workshop on Strategic Marketing for SMEs, Start-ups and Entrepreneurs

Most of the start-ups, small and medium-sized businesses, and professionals are struggling with marketing and business communication, thus affecting their profitability and sustainability. The marketing functions and the marketers are often considered as a cost center since they fail to produce measurable results.

The workshop on Strategic Marketing for SMEs, Start-ups and Entrepreneurs will help participants to define a marketing process that businesses can use to put structure around their daily, monthly and annual revenue-generating activities.

Strategic Marketing for SMEs, Start-ups and Entrepreneurs workshop is the step-by-step process of developing and communicating value to your prospects and customers.

The participants will get real-time exposure to best practices relevant for every step of their business operation

• Gain knowledge of the market and build the strategy to penetrate it
• Selection of the distribution channels, to connect with your customers
• Developing pricing strategy
• Drafting messages across touch points for your marketing
• Briefing / developing the look and feel of your marketing materials
• Penning the experience, you deliver to your market and customers
• Developing the plan of actions of your sales and service reps
• All of the planning, preparation, forecasting, and measurement of your investments

Who can attend?

• Start-ups
• Aspiring entrepreneurs who are looking for a new business opportunity
• Marketing managers looking to update their skills
• Project and product managers
• Anyone responsible for producing or executing a marketing plan
• Non-marketing professionals and business leaders looking to develop marketing strategy
• Business consultants, Sales coaches
• Advertising agencies
• Graphic design firms
• Marketing communications firms
• Web design/development firms
• PR firms

Meet the Faculty

G. Vishwanand (aka Vishy), CEO

Vishy brings over seventeen years of experience in the field of international marketing, business analysis, and new product development to lead ZeebraCrossTM and InfocusRxTM in today's dynamic environment.

He is a Postgraduate in Business Management from ISB, PGDM in Marketing and Information System from IIMM and MBA in Pharmaceutical Management from PCU. He has distinctive interest and proven aptitude for business analysis involving market research, customer experience management, creative services and branding solutions to help build growing startups in the U.S.A., South East Asia, and India. He has been associated with pepper square, IBSS, Pioneer Group, Nicholas Piramal, Ernst & Young, Satyam, and Administrative Staff College of India.

He was responsible for the successful launch of the following:
Played the role as a Marketing Strategist for VitreosHealth, No.1 Population Health Analytic Company based in Dallas, TX. 

Current role as a Chief Marketing Officer for HealthBrio, Hospital Marketing Agency,healthbri, www.infocusrx.today - Evidence-based practice video content library and onlinemedicalwriting online training program in Medical Writing and Healthcare Communication.

Workshop Overview

Strategic Marketing and Business Writing for Globalized and Digitized Business

• Developing competitive positioning
• Developing brand strategy
• Planning and launching marketing campaigns
• Business Development - how to build high-level partnerships that generate revenue, create better products and/or increase efficiency
• Implementing CRM system to manage customer relationships.
• Setting distribution channel to sell product/ services to end-user
• Recruiting team
• Vendor selection – Creation of RFP
• Return on Investment - measure ROI on all of your marketing investments
• Customer Lifetime Value – Importance and how to calculate CLV

Date: Saturday, 14th November, 2019

Venue: 605, Saptagiri Towers, Begumpet, Hyderabad