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While Project Management is commonly understood and practiced in the industry, not many practitioners or companies themselves are aware of Product Management, and how it is different from Project Management. This new PM role requires a different mindset and skillset that must be thoroughly understood.
Product management is an approach for centrally coordinating the activities surrounding the initial planning, development and the long-term support and enhancement of a product. Project management refers to the processes used to create or enhance the product.
Product management involves taking several important decisions during each of the stages of the product lifecycle journey. Product Managers need to be aware of the productizing process which is a framework that brings together the core competencies that are necessary to consistently build successful products, and are applicable across the spectrum from large companies to startups, and to a range of products spanning enterprise, consumer and digital.
Get the lowdown on the crucial differences between the two roles, and the mindsets required to excel in each from Prof. Pinkesh Shah, a Senior Faculty, speaker, angel investor and long-time product practitioner.
Key Takeaways:
Business Analysts, Requirement Analysts, Project Managers, Product Owners, Product Specialists, Client Engagement Managers, Team Leads and Product Managers looking for structure and frameworks to excel.
About the Speaker:
Prof. Pinkesh Shah is a Senior Faculty and Executive Board Member of the Institute of Product Leadership focused on new product development/launch, product management and strategy. Prof. Shah is an angel investor and a board member of several technology startups. He is also much sought after speaker and visiting faculty at various B-Schools
Prof. Shah was previously a VP of Product Management at McAfee (now part of Intel), where he was responsible for the Risk and Compliance portfolio; and the Chief Security Architect and Director of Products at NetIQ.
