Workshop on Content Development and Marketing for Healthcare and Pharma Professionals

Overview : The workshop on “Content Development and Marketing for Healthcare and Pharma Professionals " is a tailor-made program to enhance participants content and digital marketing skills to engage customers and drive organization profitability. The training prepares you to execute successful content strategies and marketing campaigns based on the wide range of projects executed by InfocusRx™ for its clients worldwide.

Course Outline

Digital Marketing in Pharma and Healthcare

• Global trends
• Consumer trend
• R&D and Drug Discovery
• Patient-Centric Shift
• Regulation and Compliance

Social Media Planning & marketing

• How to attract, engage and build an experience
• Principles of effective social media writing
• Developing content for Social Media
• Using Web Content as Source Material for Social Media Content
• Metrics and ROI for each social media platforms

Content Marketing    

• Writing process
• General rules for consumer writing
• Writing for Online Vs. Offline Media
• Types of consumer writing
• Consumer news and reviews ( B2B , B2C)
• Blogs
• Newsletters
• Fact sheets
• Care-guides
• Writing for Facebook, Twitter, LinkedIn
• Hands-on practice in revising social media content and tips for effective social media writing

Mentor: This program is designed, developed and delivered by G.Vishwanand aka Vishy based on his rich experience in medical communication and adoption of the best industry practices. He has over seventeen years of experience in the field of marketing, business analysis, and product development to lead ZeebraCross™ and InfocusRx™ in today's dynamic environment. He successfully launched HealthBrio- Hospital Marketing Agency, www.healthbrio.com; infocusrx.today – An evidence-based practice video content library;www.onlinemedicalwriting.com – An online training program in Medical Writing and Healthcare Communication; and VitreosHealth™ - A predictive health analytics product company.

Cases to be discussed from Apollo Hospital, Manipal Hospital, Aster Prime Hospital, Global Hospital, Jefferson Hospital, Cleveland Clinic, Dallas Children Hospital, Yashoda Hospital, Piramal Healthcare, Mylan, MSD, Suven Lifesciences, Netmeds, Medlife, VitreosHealth, Emami and more…

About InfocusRx ™ - The provider of medical communication solution since 2008, InfocusRx is a trusted supplier and partner to:

• Thousands of physicians and nurses in hospitals and private practice, Large online portals
• World's leading Publication houses providing educational content for medical and scientific resources
• Major pharmaceutical companies worldwide
• Healthcare conferences
• Major Healthcare IT companies
• Universities
• Payers

Venue: T-Hub, CatalysT Building, Gachibowli, Hyderabad