Wordpress Website Building and SEO Advance Training

Program Curriculum:

Module 1: Basics Of Digital Marketing

Different channels for Digital Marketing

Resources required for Digital Marketing

How to create a Digital Marketing plan  with live industry example

Goals and successfully implemented case studies of a Smart Digital Marketing plan

Metrics, KPIs and ROI calculation of a Digital Marketing campaign

Systematic approach deployed by top Digital Marketing strategist around the globe.

Module 2: Wordpress/Website building

How to create a WordPress blog

Why a blog is important for any business

How website/ online presence can help build a business

Module 3: Search Engine Optimisation (SEO)

Understand the major functions of a Search Engine

What is SEO and its need?

How to find/choose relevant keywords

On-page optimization

Off-Page Optimisation

Link Building

Next Generation SEO

Tricks to manipulate page rankings

Secret tools to analyze competitors SEO ranking and strategies

Case Study Discussion on SEO(Activity)

Industry best practices

Live Project