WIN: Womentrepreneurs Independent Network is an initiative to bring together all the women across India on one platform to interact, network & build business. It starts with a mandate 2 day workshop, the details are mentioned below. This workshop will entitle you to join the network & benefit from it. It would also hold paid/free events in the future to enhance your skills & create a synergy effect.
WIN - "Womentrepreneurs Independent Network"
A program that helps women entrepreneurs who operate from home or want to start their own business to create a professional approach.This program will teach you how to Brand your product using the available resources. Its a step by step practical guide to identify, conceptualize, promote, market and sell your business.
Who should attend:
- women who work from home or as a freelancer, excel in their work but lack marketing skills
- women with a great business idea or a concept & need to develop their brand
- women who want to learn the art of marketing, branding & selling their products
Session 1: Brand Story – The Foundation of Your Brand Strategy
Brand Analysis - where is your Brand today - Why you need an integrated and holistic approach - Aligning business, marketing and digital objectives
Your ‘WHY’ - Discovering your uniqueness: Who you are and what your company stands for - Conducting a SWOT analysis to gain clarity - Your mission, vision and ideals
Your Promise - Unique value proposition - Why should people believe and trust you?
Session 2: Developing Your Unique Brand Positioning
Target Audience - Creating buyer personas and gaining critical insight into buying behaviours - Who are your ‘real’ customers?
Your Unique Solution - Understanding customer challenges, needs and preferences - How do you uniquely deliver solutions through your products and services?
Constructing Your Unique Selling Proposition (USP) - Developing a meaningful and concise positioning statement that defines your brand - Focusing and simplifying your brand into a single idea
Brand Messaging Framework - Building a messaging framework for all digital content, marketing initiatives and communications
Session 3: Customer Profiling
The Customer Analysis - Customer touch-points: How do people interact with your brand? - Learning customer behaviour patterns
Transforming Strategy into Campaigns - WIFM Technique ( What's in it for ME) - Building the brand experience across channels: website, blogs, emails and social media
Customer Engagement online and in social channels - Content Strategy: Determining how content will be produced, managed and marketed - Connecting with customers in a deeper and more personal level - Role and impact of social media in building your brand
Elevator Speech- Brand Story Telling ( How to sell your idea in 1 Minute) to introduce your business in social networks, family & friends - Types of customers - Approaching & dealing with customers & clients
Follow Up Techniques: How to maintain database & ensure follow ups - How to deal with unhappy customers
Customer Retention - recover or get back to lost customers (customers you lost or couldn't complete needs of due to lack of/no stock or resources )
Session 4: Business Innovation techniques
- The art of selling!
- Ideation to Conception: How to develop a great idea/concept into a business plan
- Team selection: Making Right Collaborations to Synergize - Keep up with deadlines - How to delegate work
- Identify what makes you different from your competitors
- Leadership & critical decision making - Taking your business to the next level
About the trainer:
Nishita Mantry is a Brand Consultant & Start - up specialist at Bamboo Shoot Communication & has trained over hundreds of students & continues to teach Marketing, Branding & Advertising at various colleges and management institutes like Welingkars, Mithibai, Bhavans, lalalajpatrai, Saraf, Dalmia etc. She is an author and her book on "Brand Management" has been published for Third Year Bachelor of Mass Media & Communication(TYBMM). She is an achiever, go getter, for her life stops at nothing. Her basic principle of life is, If life throws a lemon at you, ask for some more & make a Mojito! She is a Business Coach for women entrepreneurs & runs WIN: Women Entrepreneurs Independent Network under her initiative My Life Transcript.
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