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Scenario 1: You work or a responsible for a small business which has a website. You are using various means to drive traffic to your website but you want to get a deeper understanding of what that traffic is doing on the site. You say - "What's the use of driving traffic if I don't what they are doing on the site and how I can improve upon the same" Needless to say, you are right !!
Scenario 2 : You are a digital marketing professional. By that, we mean that you specialize in one of the tactics (SEO, SEM, SMO, Banner,etc.) or you are a digital media planner. But every time some one asks you – What happened to all those visitors who didn’t fill the lead form, you are kind of foxed. Well, if you fit here, no worries – a lot of digital marketing professionals would fit here !!
Scenario 3 : You're out of college and want to know prospects of a career in web analytics. Dude, your first job before you get that job in web analytics is to find out how this stuff impacts businesses.
Scenario 4 : You are in sales/marketing/business development. And you want to know how studying website traffic can help you generate better reports to impress your boss J Or you want to make sense of the web analytics reports that the smooth digital agency folks keep on sending you.
If you are stuck in any of the above, there is a good chance that you need the Learning Catalyst Web Analytics Primer
What we will cover is
We will ensure that after the session, you start logging into your web analytics more often and more importantly, use it for a lot if business decisions. We will use case studies and simple concept illustration to demonstrate the usefulness of a package like Google Analytics.