User Research Workshop w/ Freshworks

About the Speakers:

Ram Kumarasubramanian

• Previously Lead UX Researcher @ Freshworks & University of Michigan Alum

Abhilash Pillai

• Lead UX Researcher @ Freshworks & National Institute of Design (NID) Alum

What will be discussed?

• Why user research is important for creating products 
• Getting buy-in for user research
• Simple but effective ways to do user research
• UX Research toolkit with do’s and don’ts
• How to make sense of quantitative data through user research
• Creating protocols and conducting user interviews
• Creating effective surveys and how to interpret them 
• People to follow and books to read

++Case studies on:

• How they built a beta list and influenced product direction through customer calls at Freshworks
• Guerilla usability testing in coffee shops that shaped an Ann-Arbor based health app

Who should attend?

• UX Designers
• Product Designers 
• Product Managers
• Digital Strategists

Early Bird Ticket Price: Rs 499

*Early Bird discount is valid until 11 pm on 10th July*

*After that price will be Rs 599*