User Experience Design and Usability Testing - Two day paid workshop

Note: LeanUX members can avail special discount on ticket at https://goo.gl/A2TsYu

In today's world every business to scale is driven by software, be it fast-food, travel booking to buying groceries. While the world is competing on the same ideas to capture bigger market share, the differentiation is no more the big idea but its execution. As the cost of developing code has come down drastically and every business has the same tools and resources, it is the user experience that will break or make the business. Great experience can be created only when the entire organization understands the user and works toward creating that great Experience.  

In this workshop participant will understand all the key aspects of User Experience hands-on using IRCTC-Train Booking Application Analysis OR an Online Event Management Application exercise 

Step by step approach in UX designing of product/service. How business goals, user needs are tied to the features and functionalities to meet the objectives.

Topics Covered:  

UX RESEARCH:   
• Requirement Study  
• Competitor Study  
• Stake holder Study  
• User Study* 

INFORMATION ARCHITECTURE:
• Flow Diagram
• Content Inventory & Audit
• Navigation Design*

INTERACTION DESIGN:
• Conceptual flow / Sketching*
• Wire-frames / Story Boards*
• Mock-ups/ prototypes

 USER INTERFACE DESIGN:
• Mood board*
• Design
• UI specification 

USABILITY EVALUATION:   
• Usability Audit / Heuristic Evaluation*   
• Usability Testing*  

* Includes hands-on exercises

 Practice Exercise:   

We will be conducting revamping exercise of IRCTC - Train ticket booking website (selective modules), perform usability testing and make the module user friendly. Hands-on exercise includes developing:  

• Persona  
• Card sorting & sitemap  
• Concept sketching and wire-frame (Low fidelity)  
• Mood-board  
• Heuristic Evaluation & Usability testing

Who should attend:  
Nominate your designers, developers, project managers, product managers, co-founders and business executives for workshop to learn Fundamentals of User Experience..

Benefits: 

Product manager will learn how the UX: 
• Ensures product is designed to meet users needs and easy to use  
• Advocates user needs and good design  
• Act as a member of product design (along with marketing, sales, development etc)  

UI designer can learn: 
• How User Interface Design is part of the User Experience Design  
• To ensure UI design incorporates all the inputs from other UX activities  
• To contribute and participate in other UX activities 

Project managers: 
• Can understand the UX activities, estimation and how it fits in overall project  
• Gain knowledge on UX deliverable and how to use them during development  
• Learn to combine UX activities and software Development  activities during project plan 

Developers:  
• Understand the User Interface specifications, Interaction design specifications 
• Can learn design and development considerations to be made for Responsive web and mobile 
• Learn applying usability principles during development  

Start-ups & Entrepreneurs: 
• How to evaluate ease of use of the product/services 
• How to arrive on features to meet users, business objectives 

Freshers: 
• Learn about UX opportunities in India and abroad 
• Understand various streams of UX to choose 
• How graduates from design, engineer and business can pursue UX as career 

What do users need to bring? 
We will be providing wi-fi service at the workshop, but we would always encourage participants to bring their laptops and data cards. The workshop session will be interactive and engaging so, make sure that you have notepad and a pen to take insights if needed 

What will users take back or learn? 
In this workshop you will learn, How to conduct and execute User  Experience Activities and how to apply the experience in your real world UX projects. 

Practice session type: 
Hands-on experience
 

Participant experience from recent UXD 2day workshop: 

"Nandhakumar Vasanthasekar is an UX Design Super Star. I enjoyed learning UX Design under him. I see a formidable partnership with him and BrandStory for its future assignments. I highly recommend his training programme to fellow UXD enthusiasts and Im including the same with UX designer induction programme in our organisation." 

Bala Kumaran 
Digital Strategy and Enablement Consultant 
BrandStory  

"I was part of Nandakumar's workshop where he taught us how to redesign IRCTC website to meet a consumer needs. 
He was highly professional and meticulously precise throughout the session. 
His ability to view a product from different angles and perspectives towards accomplishing a clear cut goal is an art in itself and quite commendable. 
NandhaKumar's work and sessions are systematic, concise and well recommended."  

Prahalad Belavadi 
Belavadi.com