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Hosted by PayU and Supported by Ikeva, Start-Up Hyderabad, Startup Talks, Collab House & Startup Essentials.

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UpStart Hyderabad - Marketing for Startups


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About The Event

 #UpStart Hyderabad - Marketing for Startups.


Hosted by PayU and Supported by IkevaStart-Up HyderabadStartup TalksCollab House & Startup Essentials.



Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight anymore with today’s competitive world and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent.


You’ve worked hard to build a great product or just finished writing thousands of lines of code. But the job’s not done, and if your goal is for any level of success, it’s only just the beginning.


It’s common for startups to focus on development and design, but without marketing, no one will see what you’ve created.



PayU brings to you a set of eminent speakers/panellists in the second edition of UpStart series in Hyderabad, who will share their insights on various aspects of Startup Marketing to help early stage startups to market their brand in the best possible way.



“Most startups don’t fail at building a product, they fail at acquiring customers.”
– Gabriel Weinberg, CEO & Founder DuckDuckGo


“Marketing is no longer about the stuff you make, but about stories you tell.”
– Seth Godin



Where? iKeva HITEC City, Level 6, Melange Towers, Near Hitec City, Partika Nagar, Madhapur, Hyderabad, Telangana 500081


Maps please!



Speakers & Panellists: 


1) Smita Nair Jain, Senior VP @ Sears & ex-COO @ Barclays


2) Mukesh Chandra Anchuri, Founder and CMO @ Paymatrix


3) Rajiv Lulla, Founder & CEO @ Capricorn Gifting


4) Ravi Mittal, Director @


5) Ajay Kulkarni, CMO @ Empower Labs


6) Ray Ch, Founder & CEO at Jhink


7) Monika Misra, Founder & GM at iKeva


8) Anil Pammidimukkala, CEO & Disruptive Digital Marketer @ eTraDeX


9) Deepak Jain, Community Manager at MySmartPrice & Founder @ Mobile Gyaan


10) Tanuj Goyal, Sr. Manager Product Marketing @ IMImobile 



What's the plan? 

05:00pm to 05:30pm - Registrations

05:30pm to 05:40pm - Introduction about UpStart | Dhatri from PayU

05:40pm to 06:00pm - Founder/CEO = Chief Marketing Officer | Rajiv Lulla (Founder & CEO @ Capricorn Gifting)

06:00pm to 06:20pm - Marketing Strategies & Tactics | Smita Nair Jain (Senior VP @ Sears & ex-COO @ Barclays India)

06:20pm to 06:40pm - Growth Hacking | Ravi Mittal (Director @

06:40pm to 07:30pm - Panel Discussion on "Marketing for Startups" with Mukesh, Ajay, Anil, Ray, Deepak & Tanuj | Moderated by Monika Misra

07:30pm to 08:00pm - Networking over Snacks and Beverages



This is a three-hour session which requires prior registration. Limited seats available. Kindly register yourselves asap.



We have hosted 30 UpStart & CodeUp events till now across Bangalore, Hyderabad, Pune, Mumbai & Delhi/Gurgaon and have seen huge success.


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