Digital Marketing is one of those areas that is expected to bring a paradigm shift in marketing. Digital Marketing is leading the marketing function of businesses today.
Digital marketing has opened the door to a whole new era of marketing. Digital marketing allows marketers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the buyer’s expectation of a continuous, cross-channel, and personal experience is met with new digital marketing tools and innovations that continue to advance at great speeds. New techniques and platforms now provide endless opportunities for marketers to engage their customers personally and across channels.
Come, join me in understanding Digital Marketing and its role in this digital world.
This is one of the best beginner’s course for Digital Marketing in India.
Duration (2 Days) – Powai, Mumbai – Sat 11 Nov and Sun 12 Nov 2017
Location – Plush Boardroom at a corporate office in Powai, Mumbai (2 mins from L&T Infotech)
Venue Partner – Breathing Room
Important details about the Digital Marketing Training:
Objective – To get a complete overview of digital marketing and learn the various cost-effective tools and techniques to make digital marketing work for you.
Target Audience – Marketing professionals, Entrepreneurs, Business Owners, Students and anyone interested in understanding the importance and tools of digital marketing in a connected world of tomorrow.
Day 1 Agenda:
- Digital Disruption
- Principles of Marketing
- Digital Marketing Trends
- The Digital Marketing Mix
- Role of Websites
- eCommerce
- Google Analytics
- Search Engine Marketing
- Search Engine Optimization
- Pay Per Click – Google Adwords
Day 2 Agenda:
- Content Marketing
- Monetizing your Content – Adsense Program
- Affiliate Marketing
- Email Marketing
- Mobile Marketing
- Social Media Marketing
- Job Opportunities in Digital Marketing
- Freelancing/ Entrepreneurial Opportunities
- Certification Exams
- Digital Marketing Strategy
- Course Wrap-Up