Includes: Lunch + Complimentary Book (Storm the Norm)
Sale Date Ended
The Talk ScaleUp Summit Of SME & Startups
Small and medium businesses have been the backbone of Indian economy and it comprises millions of SMEs Over 50 million SMEs in the country accounts for 17% of the GDP and it employs nearly 40% of the workforce only next to the agriculture sector. In an increasingly complex and competitive economic landscape the need to align people, brand,strategy, finance and technology is stronger than ever. Latest technology can help enterprises reduce cost and time taken to innovate and offer sophisticated products and services.However, SMEs in India face multiple struggles on account of accessing and using the latest technological advancements. While knowledge, access and funds continue to hamper implementation of technology, absence of an ecosystem that enable technology transfer and interaction with experts is a critical reason of limited adoption. Overall these issues becomes a bottleneck for growth of the SMEs to the next level.
Equally, the emerging startup ecosystem in India is getting its momentum with the lot of support and encouragement from the government and overall ecosystem in the country for entrepreneurship. In India the startup platform is in its growing phase with over 6000 startups , 500+ investors and employment for over lakhs of people . The startups too face problems in the areas of people, brand, strategy and execution which comes as hurdles in scaling up their businesses. Scaling-up of business is the single most challenge for the entrepreneurs and talk is attempting to find a new perspective to this critical issue through a conversation and possible solutions from experts. In the overall conversations of Leadership Challenges ,the talk will have a special theme "Innovation As Strategy In Scaling Up.
WHY THE TALK ?
The event will be a platform to discuss this critical issue with a panel of domain experts to arrive on a new perspective. Knowledge sharing and an attempt to find possible solutions through expert talk and presentations.
WHO SHOULD ATTEND ?
Growth is the single most goal from a One Person Company( OPC) to big corporates. Any entrepreneur who is looking for ideas and insights to scale up their business should attend this event.
▪ Keynote 1 – Successful Entrepreneur
▪ Panel discussion – Entrepreneurs, CEOs, Experts, Consultants, PE
▪ Net Working Tea Break
▪ Expert talk – Domain experts of innovation, technology, finance, brand & people
▪ Informal interaction & networking over lunch
▪ Keynote 2 – Successful Entrepreneur/CEO
▪ Special Address – Woman Entrepreneur, CEOs, Experts, Investors & Government Officials
▪ Networking Tea Break
▪ Leadership talk - Experts on digital media, monetization, profitability, execution & strategy
Storm the Norm: Untold Stories of 20 Brands that Did it Best
Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.
About the Author:
Anisha Motwani , a well-known business strategist, speaker and columnist, has been closely associated with some of the biggest companies in India over the past three decades. Business Today rated her as one of the ‘50 Most Powerful Women in Indian Business’ from 2009 to 2011. She was also in the ‘Top 50 Women in Media, Marketing and Advertising’ list, published by Impact, for four years in a row from 2011.