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About The Event

                                                      'A Paul Writer Event'
Profitable Marketing
  • What kind of marketing adds to your revenue, not just your costs?
  • What’s the right balance between marketing and sales?  
  • How do you decide if you have too little money to do marketing?

If you’ve asked yourself any one of these questions, you should join us at The Great Indian Marketing Summit (GIMS) 2012, at The Rain Tree Hotel, Anna Salai Chennai.   

Not only will you get answers to these questions but you will receive a framework to plan your marketing activities and budget for the year. 

It's ideal for CEOs, COOs, and CMOs  who are interested in boosting their marketing effectiveness. The previous Summit attracted senior marketers from firms such as Dell, Frog Design, Capgemini, Liqwid Krystal, Total Environment and Infosys.


A comprehensive session on web content management, lead generation, making your events count, frugal marketing and much more.

8.30am-9.30am Registration & Light Refreshments  
9.30am - 9.45am What are the business benefits of good  marketing? Jessie Paul – CEO – Paul Writer
9.45am - 10.30am The 9 Building Blocks of a 3600 Marketing Plan Jessie Paul – CEO – Paul Writer
10.30am - 11.00am  Online Marketing that delivers Business Impact P KrishnaKumar - Executive Director - Marketing - Dell India
11.00am - 11.30am Networking Break  
11.30am- 12.00pm    Call drop. The perils of ignoring the last mile connect with customers Abraham Mathew Alapatt – Senior Vice President & Head - Brand & Corporate Communication -  Future Generali India
12:00 pm - 12:30 pm Strategic Insights into Marketing Outsourcing Stanley Rao - Chairman -Champions Group
12.30 pm - 1.00pm Leads that convert Kamesh Ramamoorthy - COO - Ramco Systems
1.00pm - 2.00pm Lunch  
2:00 pm - 2:30 pm Building a Global Leader: Aligning Marketing with Strategy Ramkumar Ramamoorthy, SVP – Corporate Marketing, Research and Communications, Cognizant
2:30 - 3:15 pm Can you outsource your marketing?                Panel Discussion: Vinod Harith – CEO – CMOAxis + other panelists
3.15pm - 4.00 pm Managing Channels - Paid, Unpaid, Earned   Chandrabhan Singh Tiwari - General Manager Marketing - India Cements
4.00pm - 4.30pm  Coffee Break


4.30pm - 5.00pm Getting the community to work for you       Himanshu Goyal - Country Manager - IBM Collaboration Solutions
5.00 pm - 5.45pm Making Social Media Productive - focus on Facebook, LinkedIn Panel Discussion: Haroon Bijli – Head of Digital Marketing– TCS, Dhiman Mukherji - Linkedin, Arunav Sinha - Yahoo India
5.45 pm - 6.30pm Reading your customers minds Nakul Shenoy -  The Mind Reader – Beyond Magic

Partner with GIMS 2012

Why Associate with GIMS?
Most events focus on big numbers, not quality of the attendees and the dialogue. By keeping this conference tightly focused on marketers with a passion for their profession, you get to interact with marketers who are genuinely interested in tools and services that can enhance their impact. Unlike other conferences you may have worked with, this is organized by a marketing advisory firm, not an event company, which provides a more learning-oriented environment. Partnership opportunities range from Rs 1 lakh to Rs 5 lakhs. We will work with you to customize a platform  that maximizes impact for your investment, and adds to the delegate experience.  Sponsors at previous events  have included IBM, Dell, Unmetric, Vdopia and Pepper Square. 
About Paul Writer
Paul Writer, founded in 2010 by Jessie Paul, author of No Money Marketing, aims to facilitate and enable the growth of the marketing ecosystem in India.
Community Building: is India's only peer community for marketers and is rapidly becoming the go-to resource for serious marketers with new articles by expert global authors added weekly. CMO Roundtable, hosted on LinkedIn, is a by-invitation-only-club for senior marketers. With 900+ members it is featured in LinkedIn's Hall of Fame.
Education & Insights: India’s only serious marketing newsletter, Quarterly Journal 'The Futurist CMO', CXO conferences - host to the highly acclaimed Futurist CMO and Great Indian Marketing Summit conclaves and Primary research on marketing issues. The focus here is to facilitate peer-level discussions that are meaningful and relevant to professional marketers. Previous events have included C-Level speakers and attendees from firms such as Tupperware, PETA, UIDAI, Citibank, Pinstorm, VDopia, Unmetric,, LinkedIn, Google, Dell, Infosys, Frog Design, Capgemini, and others.
Marketing Advisory: Growth firms fired by a desire for nonlinear growth - through acquisitions, launch of new products or funded market expansion, find their marketing bandwidth stretched. Paul Writer works with these clients to create, validate and program manage a strategic marketing plan. Clients for our advisory services have included NIIT Technologies, Ramco Systems, Anthelio Healthcare, Bhartiya Group, Chowgule Construction Technologies and others.

Sr. Marketers Attending this year from...

Organisation Names

Fortis Hospitals

Lister Metropolis

CSS Corp


Ramco Systems

IDS Software

Barry-Wehmiller International Resources

Villgro Innovations

Thirdware Solutions


Anthelio Health

Suyati Technologies

Dalal Street

Optimal Strategix Consulting

Systems Valley

Kubos Consultancy Services

TCL Technologies, Asia

Venue Map