The Future of Marketing Masterclass 2019

The Future of Marketing Forum will challenge the old industrial-based model of marketing -under which most companies are still operating - through a combination of forward thinking content, discussion, and exercises. The participants will be divided into cross-functional teams and tasked with building a new framework for marketing, one that:

• Delivers increasing organic growth by focusing on creating new value rather than capturing existing.

• Creates competitive advantages that are not only sustainable, but that expand.

• Builds real brand loyalty, both emotionally and behaviorally.

The objectives of this event are

• Create a new framework for marketing that aligns with the new marketplace, specific to India.

• Provide a shared understanding of each function’s role in accomplishing the new framework.

• Identify actionable implications based on the new framework.