THE ART AND SCIENCE OF CONNECTED VISUAL MERCHANDISING - Mumbai

The connected consumer today is constantly wooed around the clock across channels with an overload of information and data. Consumers are continuously filtering what is not relevant in their shopping journey and cart to simplify the process of making the right choices.

Offline retail is sharply differentiating the store experience from online retail to stay relevant and give compelling reasons for consumers to prefer shopping with them. Visual merchandising plays a pivotal role in creating emotive connections and persuading conversions of footfalls by practicing a re-imagined art and science of ‘silent selling’. The Visual Merchandising role has evolved to be consumer and business centric to relevantly contribute to a company’s success. 

How to practice empathy in VM towards consumers today ? 

How to practice empathy in VM towards business challenges today? 

How to tell stories that are relevant to different consumer segments today? 

How to select the right media to curate the right content for VM? 

How do you focus on the right VM elements to get optimal productivity? 

The methodology aims at updating the art and science of VM to focus on staying relevant to the consumer of today with the use of PRACTICAL CASE STUDIES OF

GLOBAL BEST PRACTISES across value & premium apparel and non-apparel categories. The session integrates simple STEP BY STEP INTERACTIVE GROUP

EXERCISES to apply each concept learnt and ensure practical takeaways for every participant.    

WORKSHOP OUTLINE

1. How global and regional retailers are staying relevant today.
2. How to practice empathy towards business and the connected consumers in VM
3. How to tell stories to inspire, inform and engage with different consumer segment in india.
4. Deciding on the right lighting, fixturing and technology for store presentation.
5. Decision for curating the best suited VM elements, props, content and media to optimize ROI.
6. Consideration for curating VM for different retail formats (stores, kiosks, pop-up)

CASE STUDIES OF GLOBAL BEST PRACTISES in value & premium apparel and non-apparel.

STEP BY STEP INTERACTIVE GROUP EXERCISES ensure practical takeaways.                    

WHO CAN ATTEND - 

• Visual Merchandisers (Brands / Retailers / Consultants)
• Store Designers / Store Planners / Project Heads
• Business / Cluster Store Managers
• Independent Business Owners