Tech Himalayan II - Digital Marketing Workshop for Startups, SMEs and Entrepreneurs

After the immense success of Tech-Himalayan I at Dharamsala, we are delighted to announce the commencement of its next chapter. Mark your calendars now for Tech- Himalayan II. It is happening at The Mango Lounge, Pune from 6th-10th August. 

About Tech Himalayan II

Digital Punch is conducting Tech-Himalayan II a Digital Marketing Training Program for Small business owners, Startups, Entrepreneurs and for the individuals who wish to understand major modules of Digital Marketing. We are going to discuss and share few master tips that will help companies and businesses to grow. 

Our Mission

It has been analysed that more than 70% of Indian Start-up,  SMEs & Business Owners do not know how to market their products & services effectively. This generally happens due to low marketing budget and sometimes due to lack of sound knowledge in marketing methodologies. Our mission is to help endeavours to reach their maximum potential and reach by implementing right marketing strategies within their capacity in terms of budget and limited time frame.

A Practical Training Workshop

Tech-Himalayan is a  practical training program wherein we will implement all the modules including Google My Business, the creation of external links, upgrading of social media pages,  online business lead generation, blogs and articles and much more on the participants business ventures.

Outcome of the Workshop

The outcome of this program is the implementation of all the listed modules on the participants website & social media pages and easing the process of business leads generation. Every participant will get a sound knowledge of digital marketing methods. They can further train their own marketing team and do wonders for their business venture.

1) Google Algorithm

Googles search engine is a powerful tool. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web. Like all search engines, Google uses a special algorithm to generate search results. Hence, well start our program by understanding the google algorithm.

 Topics to be covered:

1. Google Search Engine Functionality (Google Search Console, Webmaster, Google Maps & Reviews)
2. Keyword Planners & tools
3. Google AdWords
4. Google Merchant Center

 

2) Organic Marketing Methods

Organic Marketing refers to the act of getting your customers to come to you naturally over time, rather than artificially via paid links or boosted posts. In our second session, well learn about several tips and tactics on Organic Marketing methods.

 Topics to be covered:

1. Organic Reach via Social Media Sites (Facebook, Linkedin, Instagram & Others)
2. How to reach millions of web users on a daily basis
3. Creating effective groups and communities

  

 

3) Online Lead Generation

Online Leads are the best option to get instant results for your business. Leads help all types of businesses whether you sell products/services or you are looking for expansion through channel sales (dealers, distribution and a franchise).

 Topics to be covered:-

1. Generate online leads through Facebook, Linkedin and Others
2. How to target specified target audience
3. How to approach on leads

 

4) Video Development

Videos are one of the best marketing tools. The participants will be trained in the various platforms and software used to develop all kinds of videos. After the completion of the workshop, each one of them will be able to develop videos on their own. Video generation can never be easier than this.

Topics to be covered:

1. Developing 2D Animation Videos
2. Developing Branding Videos
3. YouTube Channel Creation & Sharing videos

 

5) Creating External Links

In laymans language, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link. Well cover topics like:-

1. Generating 30+ external links for your website
2. The relevancy of the content between the source page and the target page.
3. Impact of external links