Strategy Management with  Balanced Scorecard Concept

Strategy Management with Balanced Scorecard Concept


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About The Event

 Strategy Management with Balanced Scorecard Concept


 A Step by Step approach to develop Mission, Values, Vision, SWOT, Strategy, Strategy Map and Balanced Scorecards


Strategy Planning starts during November – December  of every year for many organisations. But, the final strategy communication and deployment is very much delayed (some times after April/ May), because of complicated process followed and delay in taking few decisions about targets.


We have designed a simplified programme which will help organisations to design and deploy the annual strategy in timely and effective manner.

The programme is facilitated by highly qualified and experienced professional with more than 20 years association with Tata’s and was assessor for Tata Business Excellence Model (TBEM).




Dr Ajaya Shankar Gupta is a Mining Engineer with MBA and PhD having +35 Years of Industry Experience. Prepared more than 450 Scorecards and trained more than 1000 executives on Balanced Scorecard. His PhD topic was “Fit between Balanced Scorecard – Business Excellence Award Model CII-EXIM /EFQM (BSC-BEM Fit) and Strategic Performance Management System – A Study in India”


He has the following credits to his experience in the area of Balanced Scorecard:


  • Tata Steel- As employee, Head of TQM implemented BSC in Mines Division
  • Tata Projects -As consultant implemented TBEM and Balanced Scorecard Concept
  • NTPC Simhadri - Implementation of BSC  (Station Vision, Strategy Map and +80 Scorecards)
  • NTPC Vindhyachal - Implementation of BSC (Station Vision, Strategy Map and +80 Scorecards)
  • NTPC Feroz Gandhi Thermal Power Project Unchahar- Implementation of BSC (Station Vision, Strategy Map and +60 Scorecards)
  • NTPC AURAIYA - Implementation of BSC (Station Vision, Strategy Map and +25 Scorecards)
  • Gulf Oil Ltd - Balanced Scorecard Implementation (Corporate Vision,3 SBUs Vision, Strategy Maps and +90 Scorecards)
  • Ispat Industries - Dolvi, Geetapuram Balanced Scorecard workshops
  • Number of Open Training Programmes on BSC at Hyderabad, Delhi, Pune, Vishakhapatnam, Bangalore etc.
  • VST Hyderabad Balanced Scorecard workshops
  • NTPC Kayamkulam - Balanced Scorecard workshop
  • Singareni Collieries - Balanced Scorecard workshops
  • ICSA India - Balanced Scorecard workshop
  • Through QCFI Vizag at Visakapatnam Steel Plant
  • Open programme with SMS-JNTUH - Balanced Scorecard workshop
  • BSC Programme at Fore School of Management- Delhi
  • Workshop on BSC at Power Management Institute (NTPC-PMI) Delhi,
  • Abhijeet Ferro Alloys Plant
  • Mihan Power Plant, Nagpur
  • BSC programme in Institute For Development And Research In Banking Technology, Hyderabad
  • Lilly Hospitals Nigeria
  • ITPCL Power Plant, Cuddalore
  • Conducted Awareness Programme on "Integration of NTPC BE Model and PMS through Balanced Scorecard Technique" At NTPC-Vindhyachal


He will be supported by Dr Raviprakash, MBA (Marketing), PhD  from OU with + 23 Years’ experience in Industry, Teaching and Consultancy. He is trained Assessor fpr CII-EXIM Award and Lead Auditor ISO 9001

Tentative Schedule


Session 1: 9:00 am to 10:30am,                      Tea Break: 10:30 am to 11:00 am

Session 2: 11:00 am to 12:30 pm,      Lunch Break: 12:30 pm to 1:30 pm

Session 3: 1:30 am to 3:00 pm,                      Tea Break: 3:00 pm to 3:30 pm

                                    Session 4: 3:30 pm to 5:00 pm


Topics discussed

Day One

Session 1


Registration, Discussion on Typical Problems associated with Strategy Planning and Deployment.

Session 2


  •  Attributes of Mission, Values and Vision
  • Few Examples of Good MVV

o   Exercise to Review Company’s MVV

Session 3


  • Understanding Strategy Management & SWOT
  • Exercise

o   SWOT  Analysis

o   Formulation of Strategy

Session 4


Day Two

Session 1

  • Introduction to BSC

o   Why BSC

o   What Is BSC

o   BSC Perspectives

o   How Balanced

Session 2

  • strategy maps
  • Preparation of Strategy Map Exercise

o   Finalize Strategies

o   Identify Cause & Effect Relation And

o   Prepare Strategy Map


Session 3


  • Examples of CEO’s BSC
  • Preparation of CEO’s BSC  Exercise

o   Translation of Strategy into Operational & Measurement language through KPIs

  • Identify Process Owners, Targets, Initiatives

Session 4

Day Three

Session 1

  • Presentation by Teams on their MVV, SWOT, Strategy Map and BSC

Session 2

  • Gap Analysis for Stretching the Targets
  • Exercise on Gap Analysis


Session 3



o   Listing Processes and Potential Performance Indicators

  • Exercise on Preparation of departmental/ Functional BSC

Session 4

  • Discussion on Designing PMS & Weightages
  • Concluding & Feedback


Venue Map