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 About the course
Create Great Products & Grow Your Career
Strategic Product Manager is an instructor led hands-on course that covers the best practices in product management and helps participants tackle various roles within the

Blackblot Strategic Product Management Bengaluru


  • Strategic Product Management

    Strategic Product Management

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About The Event


 About the course

Create Great Products & Grow Your Career

Strategic Product Manager is an instructor led hands-on course that covers the best practices in product management and helps participants tackle various roles within the function. Real world case studies are used to illustrate best practices and common mistakes firms make.

Confianzys instructors conducing the course are product management experts who have held leadership positions in global product firms. As managers of global businesses, they have conceived, built and launched products globally.

As part of the curriculum, product management experts will take participants through detailed frameworks on planning a product from idea to successful launch.

All participants take away a comprehensive set of templates that can immediately be put to use in a product planning or product marketing role.

Participants are also automatically enrolled for taking the globally recognized BlackblotTM Master Product Manager certification. Participants can continue the learning process post workshops by following topical discussions on India's most vibrant community of product management professionals, enabled by Confianzys.


 Day 1 : Blackblot Workshop

 Foundations of product management


Covers the scope of the product management function, activities and how to work effectively across various stages of conceiving, building, pricing, launching and after-sales support for products.


  • Get introduced to best practices in setting up a product management function, role clarification and how to conceive successful products
  • Learn about various product delivery strategies, benefits and problems with these as well as common mistakes in building products based on real world case studies
  • Learn about the various phases involved in building and marketing products and how differerent roles interweave during the process
  • Learn about the industry leading PMTK Action Model, a comprehensive framework on how to evaluate opportunities with market potential and key roles & activities within the product marketing function.


Day 2 : Blackblot Workshop

Product planning & Product marketing

Covers best practices & includes hands-on exercises in product marketing including:

  • Evaluating market opportunities to build products using market insighting methods
  • Aligning product strategies with corporate mission
  • Understanding positioning and product messaging documents
  • Planning a product launch
  • Lead generation and marketing effectiveness review

Covers best practices in product planning including:

  • Understanding market requirements document, product requirements document, product roadmap and features matrix
  • Writing customer centric use cases for product development
  • Pricing models
  • Product evangalism methods

Day 3 : Blackblot Workshop

 Market Requirements Document

Helps you define user personas, write precise market requirements & use cases that help build the right product to address market needs.

This one day intensive workshop involves hands-on learning on multiple aspects that will help you communicate requirements clearly to engineering teams to streamline your product development process. Course covers:

  • Building a detailed market requirements document to address market opportunities
  • Constructing user personas for your product & identifying dominant needs
  • Writing use cases for the user personas

Day 4 : Blackblot Workshop

 Business Case & Market Plan 

A business case includes information on competition, barriers to entry, risk assessment and market opportunity assessment & is a basis for product investment decisions. The Business Case session covers:

  • Understanding business factors affecting your product idea
  • Techniques for market segmentation
  • Identifying risks and planning mitigation
  • Understaning how elements like legal, warranties, quality, packaging, branding, etc. affect products
  • Building a detailed business case to ask for investments/commitment for your product idea

The Market Plan and Value Marketing session covers:

  • Positioning techniques for your product
  • Understanding elements like Total Cost of Ownership (TCO), perceived value, customer expectations, company competencies, etc. and how they affect buying decisions
  • Understanding & planning marketing mix
  • Designing marketing strategies to highlight product advantages over competition

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