Storytelling For Business Leaders

Storytelling For Business Leaders

 

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    INR 35000
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About The Event

Objective Of The Workshop

To understand the structure behind a story and to use that structure to craft stories from every day incidents at work. Turning information into stories through prompts.

Workshop Details

The day-long hands-on workshop lets participants experience the power of stories and then find stories from their organization. Each participant will choose one story format that they most resonate with and build a story they will carry back.

1. “Founding” – A company’s beginning and early challenges.

2. “Family” – The role of the founding family.

3. “Conflict and struggle” – The challenges the brand overcame on the way to success.

4. “Triumph and tragedy” – The ups and downs of the firm and its people.

5. “Creation” – How the brand came to be, including innovative problem solving and a passion for its products.

6. “History” – The role the brand and its founders played in the past.

7. “Community” – The brand’s influence on its community.

8. “Place” – The link between the brand and its physical location.

9. “Consumers” – Stories that originate with the brand user.

10. “Product” and “service” – The saga of the merchandise or service itself.

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