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Who are an organization's First Most Valuable Customers - the first people who buy your product/service?
They are also Your Brand Ambassador as they are someone who Believe in You & Your Dreams.
Do you wonder why some startups/organizations are valued higher?
Not everyone has a breakthrough idea. Ola is same as Uber or TFS. Flipkart, Amazon and Snapdeal are so similar.
Then why investors are investing in a 'me-too" model?
Because, it is Not the Idea/Product/Service that sells !!
Imagine if the Brand Value that is valued at so many millions is Replicated across the length and breadth of Your Ecosystem.