Book Online Tickets for Startup Essentials (SE), NewDelhi. This is a Preseed workshop about thinking business the new age way
Hear a fancy speaker. Learn a few terms. Get temporarily inspired. Go Home. Forget. Had enough of that?
Try Startup Essentials, an action-oriented workshop from an organization

Startup Essentials (SE)


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About The Event

This is a Preseed workshop about thinking business the new age way

Hear a fancy speaker. Learn a few terms. Get temporarily inspired. Go Home. Forget. Had enough of that?

Try Startup Essentials, an action-oriented workshop from an organization that prides itself in its counter culture.


Part 1- Education

Get Inspired - We tell you why, in today's era, following the herd is stupid. We tell you why the biggest reason for failing is 'to not start'.We teach you how to approach the entire process of entrepreneurship the new age way. The lack of this knowledge is the reason why India hasn't produced companies that the world evangelises like Apple, Twitter, Facebook and many more from the Silicon Valley.

Key elements of this part are -:


Idea,the first step - Learn what is not a good idea. Learn what not to do, and then learn what to do. Don't get married to your first idea just because you had that idea and you thought it is a cool idea. Get it validated by us, in most cases, you will find your bubble burst with all the reasons you need to know about why your idea may not work.


Simplicity - Simple enough to be spoken about in 1 line. Simple enough to be scaled out of proportion with a very small team. That is what works. Some of the most exciting new companies, Twitter, Instagram, Pinterest are based on an idea so simple on the surface that most people could not have fathomed when it must. Also you will notice that if you can't put your idea simply, then you yourself don't know about it with clarity. Simplicity is indeed the ultimate sophistication. We have very little appreciation for anything otherwise.


Design - Design is so much more than just how your product and posters look. It is how it works for you and the users both. Think in design.It's the difference between being good and great. (Tip - Surround yourself with very cool designers)

Perhaps you should also check out to know more on what we have said thus far.


Branding - Do you know that at the end it is the 'brand' which matters? Perhaps one of the elements of an organisation building which those with the awareness of humanities more than sciences would know how to do best. It is what will be known of you.


Scaling up - Many entrepreneurs fail at this hurdle. We tell you when and how to scale up, and take your business to the next level. We point out the kind of businesses that are scalable and the kinds that are not.


Culture - The organisation as a whole is made of its culture. Everything else is a gimick from this point of view. Culture is what inspires your employees to innovate and put in their heart and soul for the company. If you can do this right. You can create value far far higher than you probably could have created with everything else the same.

It starts with your spirit, your spirit to be the change to build something more tasteful and meaningful.


Novelty - Newness seldom found in ideas and people we surround ourselves with. To know what we mean here you will either have to read everything we have written so far vis-a-vis our website and various links attached with it or you may have to attend the workshop; or better still, both. You will know then why we say 99% of the things that the Indian Education and Startup Ecosystem offers is leading us all to mediocrity.


Connections - The start-up ecosystem is now highly evolved, and our experience says that ignoring it is foolish. We teach you about this ecosystem and how to best harness it so that you retain your focus to do what you do best.


Slide Deck - Less than 15 minimal slides that should be highly visual, with minimum texts and maximum simple graphics & pictures. Don't assume your investor will understand all your technical jargon. Present you plan to him as if he were a lay man. Keep it simple.

"This sequence of slides tells a story:

We have a mission and a team that is taking us there. Why? We discovered a large problem and solved it with a product that has this amazing technology inside. We're going to market and sell it to these customers, with these advantages over our competitors. In particular, we're working towards these milestones over the next few quarters. Inconclusion, this financing is a great investment opportunity.-  Nivi, cofounder Angelist and Venture Hacks.

We will ensure that you understand the importance of each slide on a slide deck so logically that making a slide deck should come naturally to you after this workshop. A slide deck is something that you will need through out the life of your startup for furthering your business relationships with some of your most important potential partners.

To read more on this read my blog post The Slide Deck.


The 'Business Plan' - At such early stages, your business plan is not half as important as your prototype. Nevertheless, we will still give you some perspective on it. We will tell you about the key elements of a fundable business plan.


Information on free collaboration Tools:- We tell you about various tools (Mind meister, murals, facebook groups,facebook pages, blogs, events etc. that assist start-ups. Most importantly, we teach you to use the social web products for brain storming, communication and collaboration, the game changer. We will tell you enough that you will start acknowledging that you are empowered with free tools and free information more than you knew of..


Part 2 - Preseed Curated Knowledge

Here we will together view, read and discuss our favourite content on the web on startups, leadership, design, innovation and any other content that resonates with Preseed.

This will include a couple of TED Videos that we really want all of us to not just view but also ponder over together. We will also discuss 10's of blog posts by the greatest people in the world on topics that we want to bring to your notice.

Most of this we have already showcased on our blog, Preseed Scribbles.


Part 3 - Action (Post Workshop)

And now, for the best part.

This workshop is a way of meeting our goal of 'Building great things with people with a will to do something out of the ordinary'. This is how we do it -:

  1. We validate your idea, and where possible, improvise it into a progressive thought that can add real scalable value to today's world and investors alike. Basically, we will add our twist to it, to make it simplper/crispier/sharper.
  2. Then we give you a set of tasks and engage with you through mere advisory communications and to get you started on your entrepreneurial journey.
  3. In the process if you show mettle, we will build the proposed business together someday soon..

Everybody who wishes to further interact will be placed within a work group called 'Startup Essentials', where any subsequent ideas can be validated and if validated, worked upon, and any future collaborations can be discussed.


Note -: We don't claim all of you will get the taste of this action. Those who will get the taste of this action will be those who we feel have the 'spirit and the mind' that we are looking for to do some 'Actions' with.

"Wish to do crazily good work, sometimes all you need is some right set of information and one right man"

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