Social Media Marketing Workshop Aug 22 & 23 2013 - Mumbai

Social Media Marketing Workshop Aug 22 & 23 2013 - Mumbai

 

  • Early Bird Registration

    Sale Date Ended

    INR 12665
    Sold Out
  • Regular Registration

    Sale Date Ended

    INR 14900
    Sold Out
  • Group Registration

    Sale Date Ended

    INR 12665
    Sold Out

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About The Event

 

Workshop Overview

Doing Social Media is no more an option today. What matters is how you do it! If you are looking at leveraging Social Media for Brand Promotion, Lead Generation or Customer Acquisition, you may not want to miss this case-study driven, hands-on workshop.

Key Promises

  • Why should every business care about Social Media?
  • Insights into how other Businesses are Succeeding (as well failing) using Social Media
  • How to develop and execute a successful Social Media Marketing Strategy?
  • Why, what and how of leveraging various Social Media Channels (Facebook including FB Ads, LinkedIn, Twitter)
  • How can you measure ROI of your Social Media Marketing campaigns?
  • Insights about latest Social Media Channels (e.g. Pinterest, Google+) and Trends (e.g. Mobile Apps)
  • Social Media Marketing Tools (across various channels) to move rapidly and profitably against Competition
Who Should Attend
  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Brand Managers and Media Planners
  • CXOs
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • CRM Professionals
  • Management Students

 

*This includes self study social media marketing course worth US$99 (Rs 5000).

 

Curriculum & Schedule

Day I Session Details Day II Session Details
8:30 - 9:30 Networking Tea / Coffee 8:30 - 9:30 Networking Tea / Coffee
9:30 - 11:00 Introduction & Why Care About Social Media
9:30 - 10:00 Day 1 Recap
11:00 - 12:00 Demystifying Community Building on Facebook
10:00 - 11:00 Creating Twitter Marketing Strategy
12:00 - 1:00 Creating Facebook Marketing Strategy 11:00 - 1:00 Leverage LinkedIn for B2B Lead Generation & Personal Branding
1:00 - 2:00 Networking Lunch
1:00 - 2:00 Networking Lunch
2:00 - 2:30 Facebook Marketing Strategy Presentations
2:00 - 2:45 Discussion on Other Social Media channels (e.g. Slideshare, Pinterest, Google+)
2:30 - 3:30 Live Community Building on Facebook & FB Ads
2:45 - 3:30 Measuring ROI of Social Media
3:30 - 4:00 Networking Tea / Coffee
3:30 - 4:00 Networking Tea / Coffee
4:00 - 4:30 Twitter: The Jewel in the Social Media Crown
4:00 - 5:00 Creating Multichannel Social Media Strategy
 4:30 - 5:30
Twitter Exercises: Listen, Create & Engage
 5:00 - 5:30 Feedback / Certificate Distribution / Webinar Setup

    

 

  Pre-requisite
  • Account on LinkedIn, Facebook and Twitter. If you are not an active user - start using them actively for atleast 1 week before your Workshop.
  Refund Policy
  1. Once enrolled the registration fee will not be refunded, however the participant can attend a future Workshop organised by Digital Vidya within 6 months from the date of registration. Alternatively, the participant can transfer the registration fee to someone else, who will need to attend the workshop within 6 months from the date of initial registration.

 

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