Social Media Marketing MasterClass - October 21 - Mumbai

Highly practical, hands-on training, skills, tools, and confidence, enabling to create & execute the very best social media strategy for your Business, Products, Services.

How Will It Benefit the Attendants?

• Learn the proven Social Media Marketing Strategies & Practices
• Develop you as Social Media Marketing professional
• Real-World Techniques to Increase Community Building, Engagement, Optimising Conversion & Advocacy Using Social Media Marketing tools & tactics
• Understand the Social Media landscape
• Build Social Media Playbook, engage and interact more effectively online
• Quantify, Monitor, and Expand efforts towards reaching goals define processes and determine KPIs
• Leverage best social media practices
• Link online engagement to targeted objectives specific to your goals
• Implement effective social media activity that contributes to your business objectives
• Innovate with content, tools, influencers, and communities
• Motivate and incentivize to achieve a social business
• Post Workshop Support in Query Resolution, Advisory & Implementation
• The Attendant will be a part of our Alumni Network

Programme Structure:

Developing a Social Media Strategy – Building Social Media Playbook

• Understanding Social Media Marketing & Types of Social Media Campaigns
• Building a Social Media Marketing Strategy and Implementing a Plan
• Understanding & Implementing a plan on Facebook, Twitter, Instagram and LinkedIn
• Social Media Community Based Marketing
• Social Media Content Writing & Generating Backlinks
• YouTube Marketing And Video Production Techniques
• Social Media Marketing And Search Engine Optimisation – SEO

Outbound Marketing on Social Media

• Understand what Social Media Marketing is and how it has developed
• Developing your Social Media Campaign
• Paid Advertisements Campaign Building, A/B Testing, Affinity/Look-Alike Audience Groups

Social Monitoring & Listening

• Develop Social Listening to Understand Customer Preferences and Competitor Actions
• Understand How To Use The Listening Framework
• Influencer Marketing Using Social Media
• Understand the Difference between Paid, Earned, and Owned Media

Setting Objectives & KPIs

• Learn how to set SMART Objectives for Social Media.
• Understand the different types of KPIs and how to use them for your Social Media Activities.
• Understand how to measure and optimize your Social Media Campaigns, calculate Social Media ROI.
• Understand the impact of Social Media on Engagement for Brands.

Who Should Attend?

Marketers who need to gain a deeper understanding of the benefits and practicalities of Social Media Marketing, to harnessing the opportunities and learning how to build it into their digital strategy.