Sale Date Ended
Workshop Curriculum :
Understanding what Social Media is & what it could be
The role of Social Media on a Brands positioning
Online Consumer Behaviour in India
Social Media Channels : An Introduction
Social Media Content Plan- Myths, Tonality
Campaigns: Campaign Introduction with Group Analysis
Social Media Metrics-Introduction
Understanding Which Metrics Are Important & Which Are Useless
Social Media can also be offline- A critical concept
USP-Live Idea generation on two brands managed/owned by any of the attendees.
Pedagogy/Methodology:
Case study methodology with analysis & group discussion as time permits.
Time Slots : 10-7 with a 1:30 break for lunch
Requirements for Workshop:
