Social Media Marketing Course Sep 14 - Oct 5 Online

Social Media Marketing Course Sep 14 - Oct 5 Online

 

  • Early Bird Registration

    Sale Date Ended

    INR 14230
    Sold Out
  • Regular Registration

    Sale Date Ended

    INR 16742
    Sold Out
  • Group Registration

    Sale Date Ended

    INR 14230
    Sold Out

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About The Event

Course Overview

Doing Social Media is no more an option today. What matters is how you do it! If you are looking at leveraging Social Media for Brand Promotion, Lead Generation and Customer Acquisition, you may not want to miss this case-study driven, hands-on workshop. Over 3000 professionals from 1000+ brands across India, Singapore, Malaysia and Oman have already benefited through our 150+ trainings!

Key Promises

  • Why should every business care about Social Media?

  • Insights into how other Businesses are Succeeding (as well failing) using Social Media

  • How to develop and execute a successful Social Media Marketing Strategy?

  • Why, what and how of leveraging various Social Media Channels (Facebook including FB Ads, LinkedIn, Twitter)

  • How can you measure ROI of your Social Media Marketing campaigns?

  • Insights about latest Social Media Channels (e.g. Pinterest, Google+) and Trends (e.g. Mobile Apps)

  • Social Media Marketing Tools (across various channels) to move rapidly and profitably against Competition

Who Should Attend
  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Brand Managers and Media Planners
  • CXOs
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • Management Students

 Fee*: Rs 14,900 (+12.36% service tax) (15% Early Bird Discount till Aug 14)

**Includes self study Social Media Marketing course worth Rs 6000 [US$ 99] 

Course Agenda

Why care about Social Media?
  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)
Demystifying Community Building on Facebook
  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook? 
  • Leveraging Facebook Insights for Success 
  • Relevant Facebook Marketing Success Stories (Global & Indian)

Creating Facebook Marketing Strategy
  • From Objectives to ROI 
  • Competitive Research 

  • Strategy Presentation by Participants

  • Exercise: Participants to create Facebook Marketing Strategy for their organizations 

Live Facebook Community Building & Facebook Advertising
  • Types of Facebook Ads 
  • Facebook Ads vs Google Adwords 

  • Significance of CTR (Click Through Rate) 

  • Optimizing Ad Copy & Targeting 

  • Exercise: Participants to launch & promote live Facebook Communities 


Twitter: The Jewel in the Social Media Crown
  • Twitter in Plain English 

  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership 

  • Leveraging Lists, Hashtags & Trends 

  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex… 

  • Relevant Global & Local Twitter Success Stories 

  • Exercises: Listen, Create & Engage 


Creating Twitter Marketing Strategy
  • Twitter Strategy Framework: From Objectives to ROI 

  • Exercise: Creating Twitter Marketing Strategy 


Leveraging LinkedIn for B2B Lead Generation & Personal Branding
  • LinkedIn in Plain English 

  • Lead Generation through Individual Profiles 

  • Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups 

  • Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations 


Measuring ROI of Social Media 
  • Guidelines for Measurement on Social Media 
  • Importance of Qualitative Feedback 
  • Framework for ROI Measurement 
  • Creating ROI Metrics Dashboard
  •  Tools to Measure ROI
Discussion on other Social Media Channels
  • Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+) 

  • Open discussion on approach to leverage them 

    Pre-requisite

  • Account on LinkedIn, Facebook and Twitter. If you are not an active user - start using them actively for atleast 1 week before your course.  

Refund Policy & Payment Terms

  1. Once enrolled the registration fee will not be refunded, however the participant can attend a future course organised by Digital Vidya within 6 months from the date of registration. Alternatively, the participant can transfer the registration fee to someone else, who will need to attend the course within 6 months from the date of initial registration.

  2. Registration for our training is only confirmed on receipt of the payment. 

  3. Discounts (e.g. Earlybird discount) are only applicable if we receive the payment within the discount period. We typically close the registrations 1 week before the start of our trainings.

 

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