Sale Date Ended
Sale Date Ended
Course OverviewDoing Social Media is no more an option today. What matters is how you do it! If you are looking at leveraging Social Media for Brand Promotion, Lead Generation and Customer Acquisition, you may not want to miss this case-study driven, hands-on workshop. Over 3000 professionals from 1000+ brands across India, Singapore, Malaysia and Oman have already benefited through our 150+ trainings!
Why should every business care about Social Media?
Insights into how other Businesses are Succeeding (as well failing) using Social Media
How to develop and execute a successful Social Media Marketing Strategy?
Why, what and how of leveraging various Social Media Channels (Facebook including FB Ads, LinkedIn, Twitter)
How can you measure ROI of your Social Media Marketing campaigns?
Insights about latest Social Media Channels (e.g. Pinterest, Google+) and Trends (e.g. Mobile Apps)
Social Media Marketing Tools (across various channels) to move rapidly and profitably against Competition
Fee*: Rs 14,900 (+12.36% service tax) (15% Early Bird Discount till Nov 21)
**Includes self study Social Media Marketing course worth Rs 6500 [US$ 99]
Strategy Presentation by Participants
Exercise: Participants to create Facebook Marketing Strategy for their organizations
Facebook Ads vs Google Adwords
Significance of CTR (Click Through Rate)
Optimizing Ad Copy & Targeting
Exercise: Participants to launch & promote live Facebook Communities
Twitter in Plain English
Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
Leveraging Lists, Hashtags & Trends
Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndexâ€¦
Relevant Global & Local Twitter Success Stories
Exercises: Listen, Create & Engage
Twitter Strategy Framework: From Objectives to ROI
Exercise: Creating Twitter Marketing Strategy
LinkedIn in Plain English
Lead Generation through Individual Profiles
Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups
Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations
Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+)
Open discussion on approach to leverage them
Refund Policy & Payment Terms
Once enrolled the registration fee will not be refunded, however the participant can attend a future course organised by Digital Vidya within 6 months from the date of registration. Alternatively, the participant can transfer the registration fee to someone else, who will need to attend the course within 6 months from the date of initial registration.
Registration for our training is only confirmed on receipt of the payment.
Discounts (e.g. Earlybird discount) are only applicable if we receive the payment within the discount period. We typically close the registrations 1 week before the start of our trainings.