What is Social Media?
Understanding the existing Social Media Paradigms & Psychology
How Social Media Marketing is Different than others
Forms of Internet Marketing
Facebook Marketing
Understanding Facebook Marketing
Practical session 1
Creating Facebook Page
Uploading contacts for Invitation
Exercise on fan page wall posting
Increasing fans on fan page
How to do Marketing on fan page (with examples)
Fan Engagement
Important Apps to do Fan Page Marketing
Facebook Advertising
Types of Facebook Advertising
Best Practices for Facebook Advertising
Understanding Facebook Best Practices
Understanding Edge rank and Art of Engagement
Practical Session 2
Creating Facebook Advertising Campaign
Targeting in Ad Campaign
Payment Module- CPC vs CPM vs CPA
Setting-up Conversion Tracking
Using Power Editor Tool for Ads.
Advanced Facebook Advertising using Tools like qwaya
LinkedIn Marketing
What is LinkedIn?
Understanding LinkedIn
Company profile vs Individual profiles
Understanding LinkedIn groups
How to do marketing on LinkedIn groups
LinkedIn advertising & it’s best practices
Increasing ROI from LinkedIn Ads
LinkedIn Publishing
Company Pages
Advertising on LinkedIn
Display Ads vs Text Ads
Twitter Marketing
Understanding Twitter
Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
How to do Marketing on Twitter
Black hat Techniques of Twitter Marketing
Advertising on Twitter
Creating Campaigns
Types of Ads
Tools for Twitter Marketing
Twitter Advertising
Twitter Cards
Video Marketing
Understanding Video Campaign
Creating 1st Video Campaign
Importance of Video Marketing
Benefits of Video Marketing
Uploading Videos on Video Marketing Websites
Using YouTube for Business
Developing YouTube Video Marketing Strategy
Bringing Visitors from YouTube Videos to your website
Creating Video Ad-groups
Targeting Options
Understanding Bid Strategy
