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We spend over 2.2 hours a day on all Social Media Channels. That’s more than twice the global average of 26% and slightly more than the world average of 2.0 hours spent a day.
From Facebook, Twitter, LinkedIn, and Youtube, to Instagram, Pinterest, and SnapChat, Social Media Marketing have dominated our cultural landscape. How can you or your business tap into this growing trend by Social Media Marketing?
This 2-day intensive Social Media Marketing Course provides a realistic hands-on session for beginning to intermediate level. It empowers our participants to jumpstart their Social Media Marketing journey.
Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Social Media Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.
Throughout this Social Media Marketing course, learners will be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing campaigns.
The Social Media Marketing course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the social media industry
Social Media Marketing Course: Weekend Batch
Schedule For Social Media Marketing Course
Day 1 Saturday: Timing - 9:45 am - 6:00 pm (8 hours)
Introduction to the world of Social Media Marketing
What is Social Media Marketing?
Why Social Media Marketing?
Choosing Social Media platforms?
Objectives, goals & tasks in Social Media Marketing.
Case study
Facebook & Instagram Platform for Business/Professional Usage
What is a Business Pages?
Management of the page
Writing content & making creatives for the page
Facebook Settings
Hands-on training on Facebook & Instagram audience targeting & creating campaigns on both through Facebook Adverts (Comprehensive activity with a live campaign)
Instagram Platform
Profile Management
Hashtag Magic
Search and connect
Blogger/Influencer Marketing
Instagram Advertising with Facebook
Day 2 Sunday: - 10:00- 6:00 (8 hours)
Twitter
Profile Management
Hashtag Magic
Search and connect
Blogger/Influencer Marketing
Twitter Advertising
LinkedIn
Profile Management
LinkedIn Pulse
LinkedIn Pages
LinkedIn Groups
LinkedIn Advertising
Youtube Video Advertising
Channel Management
Advertising overview
Content Planning & Marketing
Social & Content Strategy building
Content Calendar building
Introduction to Blogging
Email Marketing using MailChimp
Email Marketing advantages and When to use it
How to create an Email Marketing list
How to develop an email list
Creating & running Email Marketing Campaigns (Major Hands-On Activity)
Final review
Case Study review
Certification
Queries
Who Should Attend this Social Media Marketing Course:
Brand Managers
Agency Professionals
Upcoming Bloggers and Influencers
Students
Marketing Professionals
Business Owners/Co-founders
