It’s almost (should we say) fashionable for businesses to use social media. But how many are understanding and analyzing their efforts and results on these?
How many know about the expanse of tools and methods to analyze effectiveness of these. We say "expanse'" because there are a lot of options out there. All social media platforms have some features which help you to track progress - how should such data be used to improve campaign performance. How can you go beyond these to generate advanced tracking reports? What about measuring positive and negative online reputation - how should one go about it
If you have these questions, then attending the Learning Catalyst Primer on social media analytics is a nice option.
What would be covered are