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Social Media 101

“How can I build a successful career in social media?”
“Can social media really help me sell my products online?” 
“Does social media have the potential to build my brand?&rdquo

Social Media 101 by Social Samosa


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    INR 8000
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    INR 12000
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About The Event

Social Media 101

“How can I build a successful career in social media?”

“Can social media really help me sell my products online?”

“Does social media have the potential to build my brand?”


Be it a student, brand manager, or a business owner, Social Media is the hottest buzzing place in the town and everybody wants to leverage it. It has gone beyond a platform to connect with friends and family, to become a business utility.

Thousands of people have built a successful career on Social Media and countless others are working towards it. Thus, it becomes imperative for you to learn the ropes of social media; and what place better than Social Samosa to learn it from?

A pioneer in the Indian social media industry, Social Samosa’s two day long, “Social Media 101” workshop will equip you will all the skill-sets you require to harness the potential of social media for your professional growth!


Who Should Join The Workshop?


Freshers: There is a huge dearth of good talent in the industry right now. Digital agencies and brands are finding it difficult to hire talented people because there are very few of them. This workshop will arm you with everything that you need, to join the best of the companies out there.


Brand Managers: The workshop module has been created keeping in mind how crucial it is for brand managers to equip themselves with the working knowledge of the social media industry. The influence of social media on a brand’s presence is huge and if you’re a brand manager, you shouldn’t be thinking twice before hitting the registration button!


Business Owners: Scores of companies have seen their fortunes rise thanks to the push given by social media. As a business owner, you will learn crucial tactics on how you can use social media to market your business, as well as generate sales.


Salient Features of “Social Media 101” Workshop:

Focused towards your professional growth. No fluff.

Module that is relevant to the industry

Real-life case studies

Learn from the pioneers

Convenient training schedule



Introduction to Social Media

  • Evolution of Social Media
  • Basics of Social Media Marketing
  • Key Platforms
  • Introduction to branding and strategy – Power Pyramid
  • Introduction to content marketing


  • How to create Facebook Marketing Strategy?
  • Creating Facebook Brand Pages
  • Leveraging Facebook Insights for Success
  • Facebook Advertising – Sponsored Posts & Page Like ads
  • Driving Engagement on Facebook
  • Facebook Success Stories – Case Studies


  • Understanding Twitter’s interface and jargons
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Twitter tools: TweetDeck, Hoootsuite, SocialBro, Hashtracking,
  • Case Studies of Successful Twitter Brands

LinkedIn & YouTube

  • What is Linkedin?
  • Building an effective personal profile on Linkedin
  • How to build the right network of contacts
  • Building your company page
  • How to use LinkedIn to market your service or product
  • Creating video content for Youtube
  • Successful Case Studies for Youtube


  • What is a blog?
  • Blogging platforms
  • How to write effective blog posts



  • Certificate

A certificate will be provided on the completion of the course.




Rakesh Kumar

An Engineer turned Digital Marketer, Rakesh Kumar started off his digital journey with Search Engine Optimization (SEO) and Blogging. After building and rebuilding countless websites, he took the social media jump and has never looked back.

Along with the experience of handling the social media strategies of SMBs and Startups, Rakesh is also a digital marketing trainer and guest lecturer. Currently, as a core member of Social Samosa, he manages the publishing operations while sharing his own perspective about the Indian social media industry through his columns. He's passionate about Inbound Marketing and has strong opinions about SEO.


Aditya Gupta

Aditya Gupta is the Co-founder of - an Indian social media knowledge storehouse that covers everything that happens in the Indian social media ecosystem. In his role as the cofounder, he leads Social Samosa’s vision and future strategies; leading it to become one of the most popular portals in India and win accolades such as Best Blog in India at WAT Awards, 2013 and The Best News & Media Blog in India at Blogadda Awards 2014.

Apart from Social Samosa, Aditya also leads one of India’s cutting-edge design & technology agencies iGenero that specializes in building & designing both mobile & web applications. iGenero has worked with leading brands such as Wells Fargo, CEAT, Pernod Ricard, George Washington University amongst a host of brands worldwide.

His entrepreneurial skills and leadership have won him several awards at National forums such as the “Star Entrepreneur Award” and he has also been invited to prestigious institutes such as IIM Calcutta & NMIMS for speaking sessions. He was also in the jury panel at the Manthan Awards in 2013 and headed a panel discussion on Social Media for Social Change as well

Owing to his evangelism for the potential of social media he frequently shares his knowledge with people through leading media publications such as The Times of India, The Hindu and Mint.

Passionate about building digital properties and latest web technologies, he ensures that he stays on top of all the latest advancements in the fast changing world of digital & social – which is both challenging and rewarding.

He’s also an avid traveler, and frequently takes adventure trips on his Enfield.


When & Where

Time: 10am to 6pm.

Dates: 14th & 15th June, 2014.

Venue: Clarens Hotel, Gurgaon.

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