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SMIRNOFF EXPERIENCE is back with the Real Fun at Real Party Experience in Mumbai
The Knife Party and Bloody Beetroots the heavyweights of Electronic Dance Music to headline at the second edition of this music festival
Mumbai, March 18th, 2015: Get ready for India’s most unfake Electronic Dance Music (EDM) festival this April as Smirnoff Experience is back with a bang! After giving the country its most cutting edge music festival last year in Bangalore, Smirnoff Experience is set to set to ignite effortless fun in its second edition in Mumbai on April 17th, 2015. Headlining the festival this year, are heavyweights of Electronic Dance Music- Australian duo Knife Party and Italian producer and musician, The Bloody Beetroots.
Putting an end to all pretense, Smirnoff Experience will let party-goers drop the act and ‘unfakeit’ at the festival that boasts of a stellar line-up of international and leading Indian EDM artists. Australian duo Knife Party and Italian artist The Bloody Beetroots will be supported by the likes of Sound Avtar, Dualist Inquiry, Sandune and Kris Correya that never fail to impress with their high energy performances.
Known for moving crowds at international festivals like Ultra Music Festival, Bestival and Lollapalooza, Knife Party has been on top of the charts around the world. Set to make waves for the first time on Indian soil, The Bloody Beetroots alias Sir Bob Cornelius Rifo is known for his unconventional sounds and his masked appearances.
Talking about the festival, Bhavesh Somaya, Marketing Director, Diageo India, said “After Bengaluru, we are thrilled to bring Smirnoff Experience to Mumbai for its second edition. The Festival has always been ahead of the curve when it comes to electronic music and we are happy to continue this trend with our line-up this year. With huge international names and popular Indian DJs, consumers will have a lot to look forward to.”
This year, Smirnoff Experience celebrates real and uncomplicated fun. Prepare for the experience of a lifetime.
*Diageo encourages you to drink responsibly*
The SMIRNOFF brand that boasts of the world's number-one selling premium spirit, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com
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Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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