The Bombay Store’s initiative to help launch young designers and brands is doing phenomenally well and has showcased over 20 brands under 'Launchpad' since last April. Launchpad has now taken a different turn as they have on display SEWA Trade Facilitation Centre; a non-profit organisation.
SEWA is a trade union registered in 1972 - An organisation of poor, self-employed women workers. Their main goals are to organise women workers for full employment & self-reliance. Founded by Magsaysay winner Ela Bhatt, at present SEWA has a membership base of 1.2 million. In response to the demand for creating sustainable livelihood strategies for the poorest of the poor women producers, The SEWA Trade Facilitation Centre (STFC) was established in May 2003 as the commercial arm of SEWA by more than 15000 women artisans in the textiles and handicrafts sector. Hansiba - The fashion brand of STFC represents thousands of women with precious skill of hand embroidery & craft. Every single Hansiba creation is painstakingly shaped by artisans whose families have been involved in the craft for many generations, across centuries, often in the face of extremely harsh situations.
SEWA TFC will be on display at The Bombay Store, Fort Mumbai from 22nd January to 28th Feb with a wide collection of Cushion covers, handbags, door panels, calendar, wall pieces, Ipad covers and a contemporary range of Kurtas.
Drop in at the store and join them in supporting this movement by women workers.