Ticket Includes Tea, Snacks and Lunch
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This is a one-day workshop, this workshop about Search Engine Optimization, On-page SEO, Off-page SEO, Local SEO, how to get more Traffic to the site
Who can Attend: This Workshop is beneficial for All The students (B.Tech, MBA, M.Tech, MCA, and Any Degree), irrespective of their courses or educational backgrounds, working professionals, and Entrepreneurs. Digitalization is something we are living in our day to day life, so this workshop will give a lot of information and teach skills in Digital Marketing.
Outcome: After this workshop, you will able to do Website Analysis, Competitor Analysis, Keyword Research, Keyword finalizing, Creating Meta Title Tag, Creating Friendly URL’s, Writing Best Meta Description, how to give Alt Tags, Creating Effective Snippets, Link Building, how to write best Article, how to bring more traffic to the website.
What is SEO?
Understanding the SEO
How SEO is Different than others
How SEO is Beneficial to Business
Domain for SEO Standards, Top servers for Hosting Space, mapping your Domains, Tools to find expired Domains.
Introduction for SEO
Introduction to SERP, Types of search engines, How search engines work, SEO Importance.
Google algorithm and latest Updates
How Google algorithm works, Latest updates of Panda, Penguin & Humming Bird, How Panda, Penguin & Humming Bird Works, Fixing Panda, Penguin & Humming Bird.
Keyword Planning, keywords and its importance for SEO, Niche Targeted Keyword Research, Tools for keyword Research, Tools for Competitor analysis, steps to Fixing right keywords, Importance of Title tag, Importance of Meta Keyword and description, Website Structure
Static & Dynamic website Optimization.
Understanding URL's Structures
Importance of Content, Optimizing Web Pages, Importance of Blogs, Creation & Integration of Sitemaps, Google Analytics and web master integration, Website analysis Check list.
Introduction to off-page optimization, Importance of Domain & Page Authority, Importance of Trust flow & Citation, how to increase Domain Authority, Types of back links, Importance of link building, Types of link building, Do’s and Don’ts of link building, Strategies & Techniques for Link building.
Local Business Listing, Google places optimization, Improving Rankings.
SEO Tools List, SEO On page & Off Page Audit Report, Monitoring SEO Process.