Search Engine Marketing Workshop Nov 21 & 22 2013 - Bangalore Copy Copy

Search Engine Marketing Workshop Nov 21 & 22 2013 - Bangalore Copy Copy

 

  • Early Bird Registration

    Sale Date Ended

    INR 12665
    Sold Out
  • Regular Registration

    Sale Date Ended

    INR 14900
    Sold Out
  • Group Registration

    Sale Date Ended

    INR 12665
    Sold Out

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About The Event

 

Workshop Overview

Search Engine Marketing is one of the most effective forms of online marketing. Over 3000 professionals including CXOs from 1000+ brands across Asia have already benefited through our 160+ trainings! Through this workshop we will help you strategize and manage SEM campaigns and realize following benefits:

  • Increase the number and quality of website visitors, hence reaching out to more prospectus.
  • Strategize a PPC action plan.
  • Increase ROI on PPC campaigns by optimizing CTR, Quality scores and other important parameters.
  • Minimize cost by have an effective bid management strategy and organized account structure.
  • Improve conversion rates by optimizing PPC landing pages.
  • Acquire best SEM practices to increase the number of customer acquisition and reduce cost, hence improving ROI.
  • Leverage conversion optimization and keep your acquisition costs to a minimum.
  • Draft more relevant text ads and drive traffic to PPC landing page.
  • Define the key performance indicators for efficient reporting and analysis.

 

Key Promises

  • Why search is relevant for every professional.
  • Insights into how other businesses are succeeding (as well failing) using Search Engine Marketing
  • How to develop and execute a successful PPC campaign Strategy?
  • How can you measure ROI of your PPC campaigns?
  • Techniques to drive traffic to your online platform through PPC campaigns
  • Best practices for lead generation through SEM
  • Measure and analyze the SEM lead generation process. Subsequently increase the ROI on your PPC campaigns
Who Should Attend
  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Brand Managers and Media Planners
  • CXOs
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • Management Students

 

*This includes self study social media marketing course worth US$99 (Rs 6500).

 

Curriculum & Schedule

Day I Session Details Day II Session Details
8:30 - 9:30 Networking Tea / Coffee 8:30 - 9:30 Networking Tea / Coffee
9:30 - 11:00 Search Engine Marketing Overview & How can you benefit with live examples & Case Studies.
9:30 - 10:00 Day 1 Recap
11:00 - 11:30 Networking Tea / Coffee
10:00 - 11:00 Effective Landing Page & Performance Tracking
12:00 - 1:00 Strategizing PPC campaigns & Market Analysis 11:00 - 11:30 Networking Tea / Coffee
1:00 - 2:00 Networking Lunch
12:00 - 1:00 Reporting & Analysis (Understanding User psychology)
2:00 - 3:30 Keyword Targeting, Ad Writing Techniques, Campaign Management & Bid Management Plan
1:00 - 2:00 Networking Lunch
2:30 - 3:30 Live Community Building on Facebook & FB Ads
2:00 - 3:00 Live Demo & Case Studies
3:30 - 4:00 Networking Tea / Coffee
3:00 - 3:30 Campaign Testing
4:00 - 4:30 SEM Case Studies & Live Demo
3:30 - 4:00 Tea / Coffee Break
 4:30 - 5:30
Closure & Feedback
 4:00 - 4:30 SEM Management (Other Opportunities)

    4:30 - 5:30 Closure & Feedback

 

  Pre-requisite
  • Account on LinkedIn, Facebook and Twitter. If you are not an active user - start using them actively for atleast 1 week before your Workshop.
  • Basic understanding of SEO (Search Engine Optimization) & SEM (Search Engine Marketing).  
  Refund Policy
  1. Once enrolled the registration fee will not be refunded, however the participant can attend a future Workshop organised by Digital Vidya within 6 months from the date of registration. Alternatively, the participant can transfer the registration fee to someone else, who will need to attend the workshop within 6 months from the date of initial registration.

 

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