Search Engine Marketing Workshop Nov 21 & 22 2013 - Bangalore

Search Engine Marketing Workshop Nov 21 & 22 2013 - Bangalore

 

  • Regular Registration

    Sale Date Ended

    INR 14900
    Sold Out
  • Group Registration

    Sale Date Ended

    INR 12665
    Sold Out

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About The Event

 

Workshop Overview

Search Engine Marketing is one of the most effective forms of online marketing. Over 3000 professionals including CXOs from 1000+ brands across Asia have already benefited through our 160+ trainings! Through this workshop we will help you strategize and manage SEM campaigns and realize following benefits:

  • Increase the number and quality of website visitors, hence reaching out to more prospectus.
  • Strategize a PPC action plan.
  • Increase ROI on PPC campaigns by optimizing CTR, Quality scores and other important parameters.
  • Minimize cost by have an effective bid management strategy and organized account structure.
  • Improve conversion rates by optimizing PPC landing pages.
  • Acquire best SEM practices to increase the number of customer acquisition and reduce cost, hence improving ROI.
  • Leverage conversion optimization and keep your acquisition costs to a minimum.
  • Draft more relevant text ads and drive traffic to PPC landing page.
  • Define the key performance indicators for efficient reporting and analysis.

 

Key Promises

  • Why search is relevant for every professional.
  • Insights into how other businesses are succeeding (as well failing) using Search Engine Marketing
  • How to develop and execute a successful PPC campaign Strategy?
  • How can you measure ROI of your PPC campaigns?
  • Techniques to drive traffic to your online platform through PPC campaigns
  • Best practices for lead generation through SEM
  • Measure and analyze the SEM lead generation process. Subsequently increase the ROI on your PPC campaigns
Who Should Attend
  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Brand Managers and Media Planners
  • CXOs
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • Management Students

 

*This includes self study social media marketing course worth US$99 (Rs 6500).

 

Curriculum & Schedule

Day I Session Details Day II Session Details
8:30 - 9:30 Networking Tea / Coffee 8:30 - 9:30 Networking Tea / Coffee
9:30 - 11:00 Search Engine Marketing Overview & How can you benefit with live examples & Case Studies.
9:30 - 10:00 Day 1 Recap
11:00 - 11:30 Networking Tea / Coffee
10:00 - 11:00 Effective Landing Page & Performance Tracking
12:00 - 1:00 Strategizing PPC campaigns & Market Analysis 11:00 - 11:30 Networking Tea / Coffee
1:00 - 2:00 Networking Lunch
12:00 - 1:00 Reporting & Analysis (Understanding User psychology)
2:00 - 3:30 Keyword Targeting, Ad Writing Techniques, Campaign Management & Bid Management Plan
1:00 - 2:00 Networking Lunch
2:30 - 3:30 Live Community Building on Facebook & FB Ads
2:00 - 3:00 Live Demo & Case Studies
3:30 - 4:00 Networking Tea / Coffee
3:00 - 3:30 Campaign Testing
4:00 - 4:30 SEM Case Studies & Live Demo
3:30 - 4:00 Tea / Coffee Break
 4:30 - 5:30
Closure & Feedback
 4:00 - 4:30 SEM Management (Other Opportunities)

    4:30 - 5:30 Closure & Feedback

 

  Pre-requisite
  • Account on LinkedIn, Facebook and Twitter. If you are not an active user - start using them actively for atleast 1 week before your Workshop.
  • Basic understanding of SEO (Search Engine Optimization) & SEM (Search Engine Marketing).  
  

Refund Policy & Payment Terms

  1. Once enrolled the registration fee will not be refunded, however the participant can attend a future Workshop organised by Digital Vidya within 6 months from the date of registration. Alternatively, the participant can transfer the registration fee to someone else, who will need to attend the workshop within 6 months from the date of initial registration.

    2. Registration for our training is only confirmed on receipt of the payment. We don't accept payments at the venue.

    3. Discounts (e.g. Earlybird discount) are only applicable if we receive the payment within the discount period. We typically close the registrations 1 week before the start of our trainings.

 

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