Book Online Tickets for Search Engine Marketing (SEM) Masterclas, Mumbai. Search Engine Marketing (SEM) is for promoting your products & services through the paid advertising using Search Engine. Search Query is often done basis need/interest by your consumers, thus the acquisition & conversion opportunities are po

Search Engine Marketing (SEM) Masterclass - October 20 - Mumbai

 

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    Early Bird Registration Available till Sep 7.

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About The Event

Search Engine Marketing (SEM) is for promoting your products & services through the paid advertising using Search Engine. Search Query is often done basis need/interest by your consumers, thus the acquisition & conversion opportunities are potentially higher using Search Marketing compared to any other media/channel/platform. If performed strategically, marketers could benefit in structuring and managing SEM campaigns that increase the number and quality of visitors to your website and keep acquisition costs to a minimum.

This Search Engine Marketing MasterClass One Day training includes detailed study of PPC, Google Ads, building paid advertising campaigns, tracking, optimizing, remarketing, reporting, & more.

How Will It Benefit the Attendants?

  • Learn the proven Search Marketing Strategies
  • Develop you as an Online Marketing - PPC, Google Adwords, Bing, Yahoo, Search - Display professional
  • Real-World Techniques to Increase Acquisition - Behaviour - Conversion Outcomes and Sales Using Search Engine Marketing (SEM)
  • Understand the Search Engine Marketing (SEM) landscape
  • Develop and implement campaigns that increase high-quality clicks and raise Quality Scores
  • Craft highly effective Ads that encourage Click-Throughs while continuously testing
  • Develop a Bid Management Strategy to maximize high-quality visitors and minimize acquisition costs
  • Identify, measure and act upon the KPIs that will help you boost your Search Engine Marketing (SEM) performance
  • Google Certified Professionals Faculty Classroom Training, Workshop Materials & Certification
  • Prepares you to appear for Google Certification Programs
  • Post Workshop Support in Query Resolution, Advisory & Implementation
  • The Attendant will be a part of our Alumni Network

What will you learn in this training course?

  • Search Engine Marketing Introduction
  • The various aspects of the Google Ads program
  • Various keyword match types and its significance on the advertising campaign
  • Familiarizing with the PPC bidding model
  • Setting up the Ad Campaign and the right pricing
  • Analyzing the performance, metrics to be measured
  • Creating dynamic ads and split test campaigns
  • Google Display Network and video ad campaigns

Programme Structure:

  • An introduction to Search Engine Marketing (SEM)
  • How Search Engine Advertising works
  • The evolving Search Engine landscape
  • Keyword Research
  • Keyphrase Analysis: its role in Search Marketing
  • Keyphrase Development: First Steps
  • Keyphrase Development: Adding Sophistication
  • Adwords
  • Paid Search
  • Leveraging Relevance
  • Account Structure
  • Basic Campaign Targeting
  • Advanced PPC Marketing
  • Enhanced Campaign Techniques
  • Keywords and ads
  • Paid Search: Bidding and Budgeting
  • Retargeting
  • Setting objectives: Selecting Metrics
  • Setting Search Marketing Objectives
  • Creating Meaningful Reports

Who Should Attend?

Marketing Professionals, Digital Marketing Professionals, Online Marketers, Project Managers, SME, SMB, Start-up Leaderships. All marketers who want to get the very best results for their Search Engine Marketing Budget.

 

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