Search Engine Marketing (SEM) Masterclass - October 20 - Mumbai

This Search Engine Marketing MasterClass One Day training includes detailed study of PPC, Google Ads, building paid advertising campaigns, tracking, optimizing, remarketing, reporting, & more.

How Will It Benefit the Attendants?

• Learn the proven Search Marketing Strategies
• Develop you as an Online Marketing - PPC, Google Adwords, Bing, Yahoo, Search - Display professional
• Real-World Techniques to Increase Acquisition - Behaviour - Conversion Outcomes and Sales Using Search Engine Marketing (SEM)
• Understand the Search Engine Marketing (SEM) landscape
• Develop and implement campaigns that increase high-quality clicks and raise Quality Scores
• Craft highly effective Ads that encourage Click-Throughs while continuously testing
• Develop a Bid Management Strategy to maximize high-quality visitors and minimize acquisition costs
• Identify, measure and act upon the KPIs that will help you boost your Search Engine Marketing (SEM) performance
• Google Certified Professionals Faculty Classroom Training, Workshop Materials & Certification
• Prepares you to appear for Google Certification Programs
• Post Workshop Support in Query Resolution, Advisory & Implementation
• The Attendant will be a part of our Alumni Network

What will you learn in this training course?

• Search Engine Marketing Introduction
• The various aspects of the Google Ads program
• Various keyword match types and its significance on the advertising campaign
• Familiarizing with the PPC bidding model
• Setting up the Ad Campaign and the right pricing
• Analyzing the performance, metrics to be measured
• Creating dynamic ads and split test campaigns
• Google Display Network and video ad campaigns

Programme Structure:

• An introduction to Search Engine Marketing (SEM)
• How Search Engine Advertising works
• The evolving Search Engine landscape
• Keyword Research
• Keyphrase Analysis: its role in Search Marketing
• Keyphrase Development: First Steps
• Keyphrase Development: Adding Sophistication
• Adwords
• Paid Search
• Leveraging Relevance
• Account Structure
• Basic Campaign Targeting
• Advanced PPC Marketing
• Enhanced Campaign Techniques
• Keywords and ads
• Paid Search: Bidding and Budgeting
• Retargeting
• Setting objectives: Selecting Metrics
• Setting Search Marketing Objectives
• Creating Meaningful Reports

Who Should Attend?

Marketing Professionals, Digital Marketing Professionals, Online Marketers, Project Managers, SME, SMB, Start-up Leaderships. All marketers who want to get the very best results for their Search Engine Marketing Budget.