Learn Search Engine Marketing the smart way with Search Engine Marketing workshop at the Institute of Marketing. Learn from Industry Experts not just Trainers.
Why you should Attend Digital Marketing Workshop
Expert trainer from IIM alumni to Google Certified, Digital Marketing Certified. Hands-On Learning experience based on case studies. 24 X 7 Support on discussion forum. Networking opportunity. Workshop based on best practices to achieve online goals. Digital Marketing workshop completion certificate. So attend this digital marketing workshop in bangalore. Who should attend this Workshop
Digital marketing professionals, search engine marketing professionals, web managers and affiliate marketers; who are required to plan, execute and measure the PPC Campaigns
Aspiring Marketing professionals who wants to get into Digital Marketing domain.
Small businesses owners, entrepreneurs who wants to use Search marketing as a tool to create brand awareness and lead generation.
Brief on Search Marketing and other verticals aside from PPC What is PPC Importance of PPC and how it compares to other mediums of marketing PPC process History of Search Engines Search Engine Guidelines How PPC has evolved over time Best learning resources to improve your expertise in PPC WEBSITE ANALYSIS Analyzing the client website How to Create an Adcopy Knowing your competition Competitor Analysis Identifying the right competition Analyzing and targeting your competitor strategies Keyword Planner Introduction to Keyword Planner Use of tools in the Keyword Planner Campaign Structure Introduction to the Campaign Structure Different Strategies in a campaign structure Keyword Match Types PPC Account Settings Google Analytics PPC Account Setup Adwords Campaign Google Webmaster Tools Conversion Tracking PRODUCT LISTING ADS (PLA)- Shopping Ads Video Advertisements Search Advertisements Display Advertisements Re-Marketing Ads Learning outcomes
After completion of this workshop, participants should be able to:
Understand the search engine marketing techniques for business (B2B and B2C) websites
Learn Search engine Marketing process, including keyword research, Competition Analysis, Bid Management , Quality Score. by search engines and tracking the outcomes
Understand what ‘pay-per-click’ advertising is, how it can be used and the stages required to set up and manage campaigns
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