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About The Event

Are you a fresher who wants to know the basics of Sales function?


Are you a practitioner who wants to move into Sales?


Are you an entrepreneur who wants to know the Sales process?


Do you wonder if Sales is an Art or a Science?




To a non-sales person, the Sales function is very intimidating with the sales team almost like a closed community with special codes and ways of doing things. And the customer is a big mystery.


With the pressure of ‘making numbers and targets’ always on their minds, sales people are expected to be warriors who have to go in to a customer’s office, win the deal and walk out with a Purchase Order.


But is there a way strategy and tactical plan that can be adopted to win the customer’s order? Is there a way to the sales process?


Using their proprietary 4P Model, Sam and Kaushal bring you the “Sales Professional Series” – a 360o view on tools, tips and framework needed to become an effective Sales Professional.


With over 50 years of collective Sales experience between them in organisations like Wipro, HP, Sun, 3M, Oracle, Citrix & IBM; Sam & Kaushal will demystify Sales and share with you their life experiences and knowledge on the four essential steps to becoming a Sales Professional – Prepare, Probe, Pitch & Propel.


Don’t miss this opportunity to chew the brains of two experts and ask them questions that you may not be able to ask anywhere else.


TIME: 2pm to 7pm




  • 2.00pm to 2.30pm: Registrations
  • 2.30pm to 2.45pm: Introduction
  • 2.45pm to 3.45pm: Prepare – Trust & Credibility
  • 3.45pm to 4.30pm: Probe – Unearth & Match
  • 4.30pm to 4.45pm: Break
  • 4.45pm to 5.45pm: Pitch – Position & Differentiate
  • 5.45pm to 6.30pm: Propel – Close
  • 6.30pm to 6.45pm: Wrap up




  • Non-sales practitioners who want to move into Sales.
  • Freshers who want to understand the sales process.
  • Entrepreneurs who want to understand and manage sales.
  • Founders who want to figure out sales process for their start-ups.
  • Anyone who wants to know if Sales is an art or a science.




By the end of the day, Sam & Kaushal would have given you enough information to help you unravel the mystery of sales process and become an effective sales professional through the 4P model.


You will go back with:


  • An understanding of how to prepare for a sales call with a customer and build your trust and credibility with the customer.
  • A process with tips on how to ask the right questions to understand the pain points of the customer and position your solution, product or offering.
  • A way to differentiate yourself from the competition and answer the customer’s questions.
  • 9 different ways to close the deal.
  • Tools, tips and tricks to understand the entire sales process.


What this seminar will not cover:


  • How to find a customer lead.
  • How to segment your customer base.
  • How to do a cold call or a tele call.
  • How to do a customer presentation.


For any clarifications and questions, just write into and we will revert to you.


GROUP PRICES: For groups of 3 or more members, write to or for special prices.


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