• Krutika Family

    15-16 Aug, 1 canvas tent

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    INR 6100
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    INR 3500
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About The Event

Rural Social Business model: witness beneficiary Impact




This program is for those who wish to witness & understand the impact and benefits of a Social Business. This is possible through direct interaction with the rural community of Purushwadi where Grassroutes Journeys has been successfully running the Community based Rural Tourism Model since 8 years.It is essential that participants be sincerely interested and actively involved. 


The program consists of:


Open Discussion

  • Basic understanding of rural poverty – reasons / causes
  • How do you help create livelihoods in rural India today?
  • Economic models (low cost) vs. Purely Social Models (philanthropy) or will a hybrid work?
  • Discuss finance and marketing strategies needed to sustain the Rural Community Tourism model


Rural Immersion

Here the participants get the opportunity to immerse themselves among the locals and capture the essence of the Rural Tourism Model. This has not only always made an impact on participant’s lives but also helped them understand:


  • Pros & Cons
  • Challenges & Hardships
  • Changes over the past 7 years with the Community based Rural Tourism program

Program Flow

The overnight program runs from 7th – 8th April 2014 (Friday and Saturday) and is designed to provide as much interaction with the village community as possible and discussions about the rural social business model.


Day - 1   (7th April 2014)

  • 0600 hrs - Depart from Mumbai
  • 1100 hrs - Traditional Welcome / Tent Allotments
  • 1130 hrs - Ice-Breaker Activity
  • 1230 hrs - Lunch in a villagers home
  • 1330 hrs - A village walk
  • 1515 hrs - Discussion: Rural poverty & various social interventions
  • 1600 hrs -Tea
  • 1715 hrs - Trek to Sunset Point /Discussion
  • 1900 hrs - Freshen Up
  • 2000 hrs - Dinner in a villagers home
  • 2100 hrs - Leisure around Bonfire / Interactions
  • 2230 hrs - Lights Off

Day - 2   (8th April 2014)

  • 0600 hrs - Wake Up
  • 0615 hrs - Morning walk
  • 0800 hrs - Breakfast
  • 0830 hrs - Village Tour: Story of Grassroutes
  • 0900 hrs - Rural Activities
  • 1230 hrs - Interactive Session / Debriefing
  • 1300 hrs - Lunch by the riverside
  • 1530 hrs - Depart for Mumbai

* This is a sample itinerary. Time and activities may be modified depending on the group dynamics.


The investment per participant is Rs. 3500/-


The charges include:

  • Accommodation in the villagers homes / tents at campsite
  • Vegetarian meals prepared and served by locals in their homes
  • A facilitator for the program
  • Course material for the program
  • Packaged drinking water
  • Transport from / to Mumbai in A/C vehicle
  • Service Tax and all other applicable taxes


The charges exclude:

  • Food outside the premise of the village
  • Any personal expenses


Purushwadiis a tribal village inhabited by the ‘Hindu MahadeoKoli’ tribe. Renowned for as rice cultivators and as skilled animal herdsmen; these villagers are warm, simple & full of wonder.

Located in Akole block of District, Ahmednagar Village Purushwadi is situated 220 km from Mumbai en route to Nasik.


Notice: Transport from / to Mumbai in A/C vehicle is included.


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About Grassroutes

Grassroutes improves livelihood in rural India through experiential learning programs and community based tourism. Grassroutes has been identified amongst India’s top 50 Sustainable Social Businesses (Outlook Business August 2009). Our expertise is in facilitating a better understanding between rural and urban communities.


Grassroutes in numbers

  • Helped increase average household income by 20-25 %
  • Helped reduce migration by 25%
  • Helping to revive culture and tradition
  • Creates over 6500 days of employment annually
Warli Village Valwanda

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