Psychology of User Behaviour

Psychology of User Behaviour


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About The Event


About the Speaker:


Abhisek Mishra, Product Designer at Zeta 


  • A self-taught designer & sketch artist, he believes in creating designs that bridge the gap between human & digital world as seamlessly as possible
  • A bibliophile, he loves to spend weekends experimenting with coffee and hand-lettering




What will be discussed?


  • The illusion of “being logical”
  • The first step to better design - understand human psychology
  • Translating psychology principles from real life into digital world
  • Psychology patterns to boost product retention
  • Gamification 
  • Case Studies
  • Hands-on interactive session
  • Dark patterns (how not to use them)


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