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Good writing skill is considered as important as verbal skill and an essential ingredient to excel in career. Unfortunately, a constant complaint from manager and employers is that 'poor writing skills' is one of the main problems affecting organization's productivity. Business writing helps to connect with individuals to achieve objectives, meet deadlines and ultimately, drive profits. Learning and honing business writing skills can have a positive impact on an individual's career advancement.
Outcome of the training
Module 1: Introduction to business writing
Module 2: Basics of writing professional documents
Module 3: Overview of business writing process
Module 4: Writing effective e-mails
Module 5: Report writing
Module 6: Representing data visually
Module 7: Business presentation
Module 8: Writing different types of business documents – Memos, Business letters,
Business Cases, Proposals, Briefing Notes, Minutes, Agendas and
Module 9: Online and offline writing
Module 10: Writing for social media - Developing Social Media plan, Principles of
effective social media writing, Developing ontent for Social Media, Using
Web Content as Source Material forSocial Media Content How to write
for Facebook, Twitter, Linkedin and Blogging.
Assessment and Certification:
To be awarded the certificate in business and social media writing, the participants will be required to complete all the given assignments at the end of each module by accessing the training portal.
Participant profile - Executives/ Managers / CXO's/ Entrepreneurs