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Institute Of Marketing product marketing Management Training Course Designed by Market leaders , This Program will help participants to position their products and increase the awareness of the value of their products in the right markets using new age Digital Technologies.
Who Should Attend:
* Product Managers
* Marketing Manager
* Startup companies
* Marketing director
* Chief Executive Officer
Learning Out Comes:
* Define and create product marketing plan for new or existing product
* Methods and approach for competition analysis and benchmark
* Approach for Market segmentation, messaging and product positioning
* Overview about product launch activities and Go to market
Evaluate Marketing activities and able to measure the performance
Day 1:
Strategic Product Marketing Plan
Defining Product Scope and Business Purpose
Product Marketing Strategy Process
Establishing Core strategy
Creation of Competitive Positioning
Implementation
Competitive Market Analysis
Assessing Changing Market environment
Assessing Macro Environment
Strategic Groups
Industry evolution and forecasting
Competitor Analysis and Competitive Benchmarking
Customer Analysis
Marketing Research- Buyer Behavior
Marketing Research Process
Market Segmentation and Product Positioning
Segmentation Approaches
Targeting Strategies
Buyer Personas and needs
Creating Competitive advantages
Achieving Differentiation
Routes to Market- Channels, Direct and white label
Competing through Strategic alliances and networks
Strategic alliances and Partnerships
Day 2:
Sales Alignment
Marketing Plan
Seller enablement Plan
Outbound Marketing
Campaign Planning
Content Strategy
Social and Digital Media Strategies
Product Launch Activities and Tactics
Reputation and Advertising
Demand generation
Content Activation
Seller enablement and Influencer Engagement
Sales Support
Demos and Use cases
Seller Training
Product Marketing Performance
Demand Measurement
Client References
Sales Pipeline
Customer Feedback
Social Listening and Analytics
Faculty:
Mr. Ragavan - Product Marketing Director
18 years of experience Successful entrepreneur and dynamic in orchestration of start-up, turnaround, and growth ventures and advanced communicator and cultivator of key relationships with all levels of personnel, clients, businesses, and executive managers
Course Details
Date: April 7,8 2017
2 Days Hands on training Duration from 9:30am to 5:30 Pm
Class Size : 15
We don’t allow more than 15 People Our Moto is to make Training More interactive
Course Fees: 30,000 INR
Early Bird Offer: 40%
Just in Time Offer: 30%
Peak Time Offer: 20% Off
Call us For More Information
Email: engage@instituteofmarketing.in
Call: 9066031009
