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Institute Of Marketing product marketing Management Training Course Designed by Market leaders , This Program will help participants to position their products and increase the awareness of the value of their products in the right markets usin

Product Marketing Workshop

 

  • Early Bid Offer

    Sale Date Ended

    INR 18000
    Sold Out
  • Just In Time

    Sale Date Ended

    INR 21000
    Sold Out
  • Peak Time Offer

    Sale Date Ended

    INR 24000
    Sold Out

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About The Event

 

Institute Of Marketing product marketing Management Training Course Designed by Market leaders , This Program will help participants to position their products and increase the awareness of the value of their products in the right markets using new age Digital Technologies.

Who Should Attend:

* Product Managers
* Marketing Manager
* Startup companies
* Marketing director
* Chief Executive Officer

Learning Out Comes:

* Define and create product marketing plan for new or existing product
* Methods and approach for competition analysis and benchmark
* Approach for Market segmentation, messaging and product positioning
* Overview about product launch activities and Go to market
Evaluate Marketing activities and able to measure the performance


Day 1:

Strategic Product Marketing Plan

Defining Product Scope and Business Purpose
Product Marketing Strategy Process
Establishing Core strategy
Creation of Competitive Positioning
Implementation
Competitive Market Analysis

Assessing Changing Market environment
Assessing Macro Environment
Strategic Groups
Industry evolution and forecasting
Competitor Analysis and Competitive Benchmarking
Customer Analysis

Marketing Research- Buyer Behavior
Marketing Research Process
Market Segmentation and Product Positioning

Segmentation Approaches
Targeting Strategies
Buyer Personas and needs
Creating Competitive advantages
Achieving Differentiation
Routes to Market- Channels, Direct and white label
Competing through Strategic alliances and networks
Strategic alliances and Partnerships


Day 2: 

Sales Alignment

Marketing Plan
Seller enablement Plan
Outbound Marketing

Campaign Planning
Content Strategy
Social and Digital Media Strategies
Product Launch Activities and Tactics

Reputation and Advertising
Demand generation
Content Activation
Seller enablement and Influencer Engagement
Sales Support
Demos and Use cases
Seller Training
Product Marketing Performance

Demand Measurement
Client References
Sales Pipeline
Customer Feedback
Social Listening and Analytics


Faculty:

 

 

 

Mr. Ragavan - Product Marketing Director  

 

18 years of experience Successful entrepreneur and dynamic in orchestration of start-up, turnaround, and growth ventures and advanced communicator and cultivator of key relationships with all levels of personnel, clients, businesses, and executive managers

Course Details

 

Date: April 7,8 2017

 

2 Days Hands on training  Duration from 9:30am to 5:30 Pm

 


Class Size : 15

We don’t allow more than 15 People Our Moto is to make Training More interactive

Course Fees: 30,000 INR 

 

Early Bird Offer: 40%

 

Just in Time Offer: 30%

 

Peak Time Offer: 20% Off 

 

 

 

Call us For More Information
Email: engage@instituteofmarketing.in 
Call: 9066031009

 

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