Product Design Meetup with Head of Design at Instamojo

About the Speaker:

Sidharth, Head of Design, Instamojo

• He has spoken at various college events including TEDxTirupati, BITS Pilani (Goa), VJTI (Mumbai), NMIMS (Mumbai), NIT Durgapur, NIT Trichy, NITK & at design & starutp events like Startup Saturday Mumbai, WordCamps, Design Day, The UX Project, Behance Design Review

• Sidharth also writes about design, startups, technology & personal finance and some of his work has been republished in publications like Bloomberg, Business Insider, MakeUseOf, Open Education Database, Cretive Bloq (.net Magazine)

What all will be covered?

• The (Visual) Design Doesn't Matter

      -Why visual & aesthetics are just a part of design

• Design is Problem Solving: 

      - Where's the problem? 
      - Experiment till you find a reasonable fix
      - Did we actually solve the problem?
      - Repeat
 

• Eternal vs Temporal Aspects of Design

     -Colour Trends

     -Flat vs Material vs ...
     -Inclusiveness
     -Accessibility
     -Language & Mental Models
     -Ease
 

• UX is about Usage
• Fallacy of Designers (Biases & Choices)

     - Confirmation Bias (Medium Article about Gender & Colours with 1k claps)
     - Selection Bias (Everyone says it works)
     - Hindsight Bias (Of course we knew, that's how _we made it_ happen)

• Half the Work of a Designer is Removing their shoes (bias) and hope to fit into some one else's

• 6 Blind People & an Elephant Analogy

• The two eyes: 

      -Qualitative Analysis: Interviews, Research, Testing, Observations
      -Quantitative Analysis: Data, Tracking, Measuring

• Data tells you What happened, user-research tells you Why
• AI is Coming for the obvious, the hard is still with us to solve:

     - Tactile UI for Blind People
     - Crossing Language (English) barrier for Indian Masses
     - Voice Assistance for Elderly, Mental Health Patients (Dementia? Depression?), etc.
     - Swatch Bharat Abhiyaan
     - Explaining Accounting & Taxes

Ticket Price: Rs 499