Taruna Manchanda, Associate Product Manager at Zeta
Previously worked with Wingify
Taruna kick-started the second revenue stream for Wingify by growing PushCrew (a notification service that will allow anyone with a website to send push notifications to users via web browser) from an idea to a $1M+ in ARR product
She iterated on the product to bring product-market fit and sold it to 100+ companies spread across the globe within a month of launch
What will be discussed?
What is CRO & A/B Split Testing
Examples of A/B tests w/t Counter-Intuitive Results
