Too many teams begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don’t care about the idea, the idea fails.
In the age of innovation we are in, entrepreneurs have the ability to experiment, fail, and learn – early and often. In previous generations, it would take at least $1M (few crores) and months to try out a product idea – today you can do the same over a weekend for a few dollars in hosting costs.
Product leadership as a result, shifts from an era where one built the full product with a lot of resources, expenses, time before finding out if customers are interested in the idea to being replaced by data from experiments with customer behavior as the core foundation for decision making. In other words, it is a shift from decision makers voting with their opinions to customers voting with their feet. The key function of a product leader thus is to build a mindset and framework to experiment and make product & design decisions based on the results from the experiment. Experiment allows quick testing of a lot of ideas and identifying those that don’t work.
In this learn by experience ‘rapid experimentation’ workshop find out how to frame an idea, hypothesis & design experiments that can be rapidly iterated over. As you run these experiments learn how to gather the insights by interpreting the results of the experiments and hence make better product decisions.
This will be open to a batch of 30 product guys. Please send us details at PNMeetup@productnation.in and we will confirm your participation.