OTC Action Workshop in India

OTC Action Workshop in India


About The Event

Other aspects of OTC marketing that would be covered include: • The top line findings of the first ever syndicated study on "The role & influence of the Retail Chemist on OTC brands in India". A multi-city study spanning more than 1000 retailers, wherein almost all OTC categories and the leading brands therein have been covered. • How to overcome regulatory challenges in India, with relevant examples • A deep dive understanding on consumer behaviour in various OTC categories (an output of various researches done with consumers and other secondary data)

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