Online Certified Advanced Digital Marketing Course

Digital Nest’s  Advanced Digital Marketing Training Course Curriculum is prepared according to the current industry standards.The entire course will not only be theoretical but hands on practical method of training.The Program is designed to provide professionals at all stages, the tools necessary to create, implement, manage, and monitor successful Digital marketing strategies to attract and retain customers and clients, increase revenues, and enhance online traffic and reputation.We will make sure that you are ready to crack the job by the end of the course . As this course will have continuous assessments by conducting assignments,research on various modules.

Advanced Digital Marketing Course Consists of  9 Modules ie : Search Engine Optimization,Search Engine Marketing ,Social Media Optimization , Google Analytics, Social Media Analytics, Mobile Marketing E-Mail Marketing, Affiliate Marketing and Online Reputation Management 

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Benefits :

• Resume would be prepared and would be sent to jobs portals and for students who are pursuing can gain internship.
• Would also get a chance to be a part of Research and development team
• Audio Video enabled classes
• Vigorous case studies
• Giving chance to access our blog
• Study material Ie : E-books would be given to the students.
• Quiz contests would be conducted
• Team tasks would be given
• Regular assignments
• News letters on recent updates in digital media would be sent to the mail after the course.
• Back up classes for the students who are absent for a particular session
• Making sure that your domain ready by the end of the course

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Course Code:1105

Course Evaluation:  100 Marks

Course Duration : 50 days -48 hours

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Advanced Digital Marketing Course Structure:

 Understanding Management and Company:

• Introduction to management
• Departments present in an organization

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Explanation about:

• Human resource management
• Finance management
• Production management
• Finance management
• Supply chain management
• E-commerce
• Inventory management
• Retail management
• Marketing management
• Advertising sales and promotion
• New department(digital marketing)
• Digital marketing where is it used? how are each and every departments using digital marketing ?

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Digital Marketing:

• What is digital marketing?
• How is it different from traditional marketing?
• ROI between Digital and traditional marketing?
• Discussion on E-Commerce
• Discussion on new trends and current scenario of the world?
• Digital marketing a boon or a Bane ?
• How can digital marketing be a tool of success for companies?
• Video on importance of digital marketing
• Analysis of recent info graphics released by companies about digital marketing?
• How did digital marketing help the small companies and top inc
• Categorization of digital marketing for the business
• Diagnosis of the present website and business.
• Swot analysis of business, present website and media or promotion plan.
• Setting up vision,mission,and goals of digital marketing

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Understanding a website:

• What is a website
• Types of websites?
• Layout of websites
• Website registration
• Hosting the website practically in the class
• Integrating the website either static or dynamic
• Layout of Google search interface?

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Module 1: Search Engine Optimization

• Introduction to search engine
• how search engine works ?
• keyword analysis
• on page optimization techniques
• off page Optimization techniques
• Reports

For more details of this module please Click Here

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Module 2: Search Engine Marketing

• Introduction to Search Engine Marketing
• Tools used for Search engine Marketing
• PPC /Google Adwords Tool
• Display advertising techniques
• Report generation

For more Details of this module please click here

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Module 3: Social Media Optimization/Marketing

• Introduction to social Media Marketing
• Advanced Facebook Marketing
• WordPress blog creation
• Twitter marketing
• Linkedin Marketing
• Google plus marketing
• Pin Interest
• Social Media Analytical Tools

For more details about this module click here

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Additional Module:

• Google Analytics
• Online Reputation Management
• E-Mail Marketing
• Affiliate Marketing
• Social Media Analytics
• Ad designing