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In the words of Michael Porter of Harvard Business School, \\\

National Seminar on Management,Green Management for business at VIT, Jaipur


About The Event

In the words of Michael Porter of Harvard Business School, "the lingering belief that environmental regulations erode competitiveness has resulted in a stalemate". One side pushes for tougher standards, the other tries to roll standards back. The Dominant view is that there is an inherent and fixed trade-off between ecology versus the economy. On one side are the social benefits that arise from environmental standards. On the other side are the private costs to industry of prevention and cleanup that lead to higher prices and reduced industrial competitiveness. This static view, in which everything except regulation is held constant, ignores the fact that companies are constantly finding innovative solutions in response to pressures of all sorts--from competitors, from customers, from regulators. Research shows that tougher environmental standards canenhance competitiveness by pushing companies to use resources more productively. The concept of resource productivity opens up a new way of looking at this complex issue. Most managers and regulators, even today focus on the actual costs of eliminating or treating pollution and recycling. Instead, they should focus on the enormous opportunity costs of pollution-wasted resources, wasted effort, and diminished product value to the customer. Such managers must start to recognize environmental improvement as an economic and competitive opportunity, not as an annoying cost or an inevitable threat. International competition has changed dramatically over the last few decades. Senior managers who grew up at a time when environmental regulation was synonymous with litigation now see increasing evidence that environment preservation is good business. Modern organizations have realized the benefits of going 'Green' and are increasingly making their operations greener to minimize the detrimental effect on
ecology. "Green Management" is not about phrases, it is about practicing the environmental concerns in


Ethics & Governance Practices

• Corporate Governance & CSR

• Business Perceptions on Sustainable Management

• Green- Industrial policies & practices

Human Resource Management

• Green HR • Remote Employment

• Green Leadership: Implementing Sustainability Strategies

Financial Management

• Green Finance • Green Auditing

• Sustainable Management and Investment Evaluation

• Enterprise risk management • Green Banking

Marketing Management

• Green Marketing • Green Branding

• Green Product Management

• Green Supply Chain management

Information Management

• Green Computing

Other Corporate Issues

• Environmental Management

• Facility Management

• Disaster Management

• Carbon Credit • Waste Management

• Eco-tourism • Power Management

Jaipur, popularly known as the Pink City, is the Capital of Rajasthan. Founded on 18 November 1727 by Maharaja Sawai Jai Singh II, the ruler of Amber, Jaipur is one of the first planned cities of India and is located in the desert lands of Rajasthan. Jaipur is a famous tourist destination in the world attracting a lot of tourists from various countries and continents.

Jaipur : The Host City each and every sphere of business and its practices

The theme of this seminar is to explore ways and means to treat environmental regulations as opportunities rather than hindrances and explore ways in which organizations can reengineer their processes to become eco sensitive on one hand and improve their brand equity on the other. The seminar will also bring to the fore how some modern organizations have been practicing "Green Management".

The contributions of the great people who devoted their life for the cause of education and youth have always inspired the promoters of the VIT Campus. Inspired by the thoughts/ ideas as propounded by Swami Vivekananda, Bagaria Education Trust decided to make a beginning in the direction of man-making education and launched the two engineering Institute namely Vivekandnda Institute of Technology (VIT) and Vivekananda Institute of Technology (East) beginning from the session 2008-09. These Institute are endeavoring to develop physical, mental emotional and spiritual faculties of students with a view to make them Techno-Managers of global standards.

VIT Campus is an attempt to usher in technology revolution by using modern management techniques and harnessing potentials of India.

R. A. Poddar Institute of Management, Jaipur

The R.A. Podar Institute of Management was established in 1974 as a constituent unit of the University of Rajasthan. It was the 6th B-School established in the country and today it is ranked amongst the Top-10 University Departments all over the country. The University of Rajasthan has been awarded A+ accreditation by NAAC in year 2004 and also it has been placed in level 1 of A+ category B-Schools in the Business India Survey.

The VIT Campus, Jaipur

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