Demystifying Multi - Touch Attribution

Web and Mobile analytics is a must-have skill for any digital marketer. Measuring the impact of every initiative helps one get better with time.

In this session, we discuss the basics of tracking and how it has evolved over time.

Learn how tracking and targeting are evolving in today's multi-device ecosystem and understand what drives success in marketing initiatives across digital. This includes verticals, channels, platforms, social and search.

About the Speaker(s):

Nikhil Parachure is currently handling App Marketing & Analytics at Appsflyer. He brings over 11 years of experience with specific expertise in mobile and digital marketing, marketing automation, mobile analytics, web analytics, and business intelligence. He has also held senior roles at Ajio, Myntra, and Iprospect India

We will also have, Ravi Vyas, Founder of Nextstep as one of the speakers. He previously was the Chief Product Officer at YourStory Media. Prior to that he co-founded Odiocast & PureMetrics. He is passionate about Product, Analytics, Growth and is also an avid podcast listener

Topics covered:

1. History of Cookies & Digital Advertising
2. Origin & Evolution of Web & App Analytics
3. Origin & Evolution of Multi-Touch Attribution | Types with Use cases
4. Future of multi Device Measurement
5. How brands should look at attribution?
6. Attribution post installs and engagement
7. Implementation Guide - Activity / Workshop

An activity that will help you to build the right framework which you can take back and implement in your organization

PS. We'll end with a networking mixer over a snacks and coffee