Masterclass: Product Marketing

This Masterclass introduces you to the fundamentals of Product marketing. You will learn how a go-to-market strategy is crafted and implemented. A Go-to-Market plan helps companies that plan to launch products to ensure that you are including the right elements in the decision-making process, thinking about the end-to-end customer experience and understanding the multi-step delivery process so that expensive mistakes are avoided.

Watch thought leaders give a LIVE demo simulating the hiring Boardroom and how you can crack the toughest interviews effortlessly by seizing the opportunity to learn & build a demonstrable portfolio by mastering new-age skills from the masterminds of the industry.

HERE'S WHAT IN STORE

• Understand the process of creating a Go-to-Market plan with clearly defined objectives, effective strategies and realistic tactics to accomplish them.
• Understand the process and methods to convert prospects and inquiries to acquire customers.
• Understand product positioning and selling value.

Speaker

Kanupriya Sindhu

Ex. VP Product Marketing

Canvera

Kanupriya has a 15+ experience in marketing and now work as an independent consultant. She is a hardcore marketer and is a perfect blend of product marketing and management. Her Specialties are Brand Management, Product Management, Corporate Communications, PR, Online Marketing, Social Media, Business Blogging.